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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Advertising in the printed media
McClure, Leslie Willard - 1964
Persistent link: https://www.econbiz.de/10002772486
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Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin; Rim, Hyejoon - In: Journal of promotion management : JPM 24 (2018) 4, pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
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Communicating with customers
Spinosa, Charles; Le Brocquy, David; Calder, Bobby J. - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 226-253). 2008
Persistent link: https://www.econbiz.de/10003755924
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Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813
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Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin (contributor); Bell, Simon J. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003604132
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Great English slogans : publicités US & UK ; grammaire, langue, société, histoire
Lévy, Alain - 2015
Persistent link: https://www.econbiz.de/10011476941
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Multinational competition in the British advertising agency business : 1936 - 1987
West, Douglas S. - In: Business history review 62 (1988) 3, pp. 467-501
Persistent link: https://www.econbiz.de/10001074649
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A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E. - In: European journal of marketing : EJM 22 (1988) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10001049954