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USA
Subsistence economy
32
Subsistenzwirtschaft
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Consumer behaviour
28
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Viswanathan, Madhu
10
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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ECONIS (ZBW)
10
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1
Conducting transformative consumer research : lessons learned in moving from basic research to transformative impact in subsistence marketplaces
Viswanathan, Madhu
- In:
Transformative consumer research for personal and …
,
(pp. 109-129)
.
2012
Persistent link: https://www.econbiz.de/10009259662
Saved in:
2
Curricular innovations on sustainability and subsistence marketplaces : philosophical, substantive, and methodological orientations
Viswanathan, Madhu
- In:
Journal of management education : a publication of the …
36
(
2012
)
3
,
pp. 389-427
Persistent link: https://www.econbiz.de/10009553740
Saved in:
3
Memory based comparisons of brand attributes : the effect of task, information format, and information mode
Viswanathan, Madhu
;
Narayanan, Sunder
-
1996
Persistent link: https://www.econbiz.de/10000957518
Saved in:
4
Research methods for subsistence marketplaces
Viswanathan, Madhu
;
Gau, Roland
;
Chaturvedi, Avinish
- In:
Sustainability challenges and solutions at the base of …
,
(pp. 243-260)
.
2008
Persistent link: https://www.econbiz.de/10003765543
Saved in:
5
Introduction to the special issue on subsistence marketplaces : from micro-level insights to macro-level impact
Viswanathan, Madhu
;
Shultz, Clifford J.
;
Sridharan, Srinivas
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 119-121
Persistent link: https://www.econbiz.de/10010379887
Saved in:
6
"Fish out of water" : understanding decision-making and coping strategies of English as second language consumers through a situational literacy perspective
Viswanathan, Madhu
;
Torelli, Carlos
;
Yoon, Sukki
; …
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 524-533
Persistent link: https://www.econbiz.de/10008772883
Saved in:
7
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
8
Effects of illiteracy and innumeracy on consumer behavior : the dark side of consumer decision-making
Viswanathan, Madhu
;
Harris, James
-
2000
Persistent link: https://www.econbiz.de/10001534250
Saved in:
9
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
10
Effects of functional illiteracy on consumer behavior : the dark side of consumer decision-making (revisited)
Viswanathan, Madhu
;
Harris, James
-
2001
Persistent link: https://www.econbiz.de/10001585434
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