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USA
Marketingmanagement
17,105
Marketing management
16,516
Vertriebsweg
4,925
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4,921
Marketing
3,795
Consumer behaviour
3,572
Konsumentenverhalten
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1,490
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1,441
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1,246
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1,104
Unternehmenserfolg
1,092
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1,088
E-commerce
1,024
Lieferantenmanagement
943
Supplier relationship management
943
Strategic management
942
Innovation
926
Internationales Marketing
888
Werbung
885
International marketing
870
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845
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825
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16
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8
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7
Perreault, William D.
7
Albers, Sönke
6
Gupta, Sunil
6
Keller, Kevin Lane
6
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6
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5
Newman, Bruce I.
5
Song, Michael
5
Armstrong, Gary
4
Berndt, Ernst R.
4
Best, Roger J.
4
Boyd, Harper W.
4
Day, George S.
4
Hartley, Robert F.
4
Hult, G. Tomas M.
4
Kim, Jihyun
4
Kitchen, Philip J.
4
Kohli, Ajay Kumar
4
Korzenny, Felipe
4
Lamb, Charles W.
4
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Lindgreen, Adam
4
McCarthy, Edmund Jerome
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McFadden, Dawn Thilmany
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Peters, Kay
4
Stremersch, Stefan
4
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3
Anderson, Kym
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3
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American Marketing Association
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IGI Global
3
NetLibrary, Inc
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USA / General Accounting Office
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Chartered Institute of Marketing
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European Society for Opinion and Marketing Research
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Foerder Institute for Economic Research <Tēl-Āvîv>
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Books on Demand GmbH <Norderstedt>
1
California Agricultural Experiment Station
1
Christian-Albrechts-Universität zu Kiel
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Deloitte Touche Tohmatsu <New York, NY>
1
Econometrisch Instituut <Rotterdam>
1
Fachhochschule Reutlingen / European School of Business
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
1
Harvard Graduate School of Business Administration
1
Information Resources Management Association
1
Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
Internationale Handelstagung <1992, Rüschlikon>
1
J. L. Kellogg Graduate School of Management
1
Ludwig-Maximilians-Universität München
1
MacLean Center for Clinical Medical Ethics
1
Macquarie University / Department of Economics
1
Marketing Research Congress <50, 1997, Edinburgh>
1
Marketing-Centrum <Münster (Westf)>
1
Michigan State University
1
Münsteraner Führungsgespräch <11, 1986, Münster (Westf)>
1
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Journal of marketing
26
Journal of business research : JBR
21
American journal of agricultural economics
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of advertising research
14
Harvard business review : HBR
13
Journal of the Academy of Marketing Science
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Working paper / National Bureau of Economic Research, Inc.
13
European journal of marketing : EJM
12
Journal of marketing channels : ... distribution systems, strategy, and management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Health marketing quarterly
10
Journal of marketing management : MM
10
Journal of marketing research : JMR
10
The journal of consumer marketing
10
European journal of operational research : EJOR
9
Journal of marketing communications
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
8
Journal of retailing and consumer services
8
MSI reports : working paper series
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
Harvard-Business-Manager : das Wissen der Besten
7
Journal of business strategy
7
Journal of marketing theory and practice
7
Marketing intelligence & planning
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of business & industrial marketing
7
Working papers / Harvard Business School, Division of Research
7
AMS review : official publication of the Academy of Marketing Science
6
Australasian marketing journal
6
Business horizons
6
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
6
Journal of global marketing
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Psychology & marketing
6
Report / Marketing Science Institute
6
The journal of brand management : an international journal
6
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ECONIS (ZBW)
1,698
Other ZBW resources
19
USB Cologne (EcoSocSci)
10
EconStor
5
RePEc
1
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1
Adding bricks to clicks : the effects of store openings on sales through direct channels
Avery, Jill
;
Caravella, Mary
;
Deighton, John
; …
-
2007
Persistent link: https://www.econbiz.de/10003440287
Saved in:
2
Direct and multi-channel marketing research
2009
Persistent link: https://www.econbiz.de/10003937395
Saved in:
3
Multilevel (network) marketing : an objective view
Albaum, Gerald
;
Peterson, Robert A.
- In:
The marketing review
11
(
2011
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10009428159
Saved in:
4
Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003845408
Saved in:
5
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
6
Applying the Delta model to mobile marketing management in the US marketplace
Jutla, Dawn N.
;
Yu, Wei
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 216-231
Persistent link: https://www.econbiz.de/10003771635
Saved in:
7
Total e-mail marketing : maximizing your results from integrated e-marketing
Chaffey, Dave
-
2006
-
2nd ed.
Persistent link: https://www.econbiz.de/10003355546
Saved in:
8
Time for marketing to really get direct about creating value
Greco, John A.
- In:
Reinventing interactive and direct marketing : leading …
,
(pp. 13-18)
.
2010
Persistent link: https://www.econbiz.de/10003914058
Saved in:
9
Convergence marketing : combining brand and direct marketing for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
10
The SHARP conceptual framework for young African-American adults ... what is cool?
Sharperson, Carl
;
Leseane, Reginald
- In:
International business realisms : globalizing locally …
,
(pp. 42-54)
.
2013
Persistent link: https://www.econbiz.de/10011418001
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