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USA
Werbung
13,811
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9,753
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advertising
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Kaiser, Harry M.
26
Mueller, Barbara
9
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Diehl, Sandra
7
Moser, H. R.
7
Reid, Leonard N.
7
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6
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6
Elinder, Mikael
6
Kinnucan, Henry W.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Aaker, David A.
4
Alston, Julian Mark
4
Berger, Arthur Asa
4
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4
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4
Cheong, Yunjae
4
DeLorme, Denise E.
4
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Iwasaki, Natsuko
4
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Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
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3
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3
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American Enterprise Institute for Public Policy Research
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Axel Springer Verlag
1
Centre for Economic Policy Research
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
International Association of Business Communicators
1
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National Symposium on Building Family Strengths <1, 1978, Lincoln, Neb.>
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1
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1
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1
Verlag Dr. Kovač
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Journal of advertising research
33
Journal of advertising : official publication of the American Academy of Advertising
32
International journal of advertising : the quarterly review of marketing communications
27
Working paper / National Bureau of Economic Research, Inc.
26
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
Journal of current issues and research in advertising : JCIRA
10
The journal of media economics
10
The advertising and consumer culture reader
9
The journal of law & economics
9
Journal of marketing communications
8
The journal of business : B
8
Business horizons
7
Journal of business research : JBR
7
Journal of historical research in marketing
7
Advances in applied microeconomics : a research annual
6
International journal of industrial organization
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
Economic inquiry : journal of the Western Economic Association International
5
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of advertising : the review of marketing communications
5
Journal of global marketing
5
NBER working paper series
5
Review of industrial organization : RIO
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
Working paper
5
Working paper series
5
AEM research bulletin
4
Applied economics
4
Discussion paper / Centre for Economic Policy Research
4
Journal of agricultural and applied economics
4
Journal of business ethics : JOBE
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
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ECONIS (ZBW)
999
USB Cologne (EcoSocSci)
134
EconStor
3
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1
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
2
National magazines as advertising media : prep. by Research Department
1947
Persistent link: https://www.econbiz.de/10003638233
Saved in:
3
The right to be read
Weigand, Robert E.
- In:
Business horizons
14
(
1971
)
5
,
pp. 27-36
Persistent link: https://www.econbiz.de/10003704275
Saved in:
4
Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul
- In:
New approaches to discourse and business communication
,
(pp. 62-81)
.
2009
Persistent link: https://www.econbiz.de/10003877613
Saved in:
5
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
6
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
7
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
8
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
9
Advertising of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
10
Advertising in the printed media
McClure, Leslie Willard
-
1964
Persistent link: https://www.econbiz.de/10002772486
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