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Using history in organizations : how managers make purposeful reference to history in strategy processes
Brunninge, Olof
- In:
Journal of organizational change management
22
(
2009
)
1
,
pp. 8-26
Persistent link: https://www.econbiz.de/10009524726
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Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
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Inventing a past : corporate heritage as dialectical relationships of past and present
Brunninge, Olof
;
Hartmann, Benjamin Julien
- In:
Marketing theory
19
(
2019
)
2
,
pp. 229-234
Persistent link: https://www.econbiz.de/10012109386
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