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USA
Consumer behaviour
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Steenkamp, Jan-Benedict E. M.
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ECONIS (ZBW)
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What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
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2
The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
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3
The effect of CRM outsourcing on shareholder value : a contingency perspective
Kalaignanam, Kartik
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
3
,
pp. 748-769
Persistent link: https://www.econbiz.de/10009731233
Saved in:
4
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003186970
Saved in:
5
The impact of business-cycle fluctuations on private-label share
Lamey, Lien
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
-
2005
Persistent link: https://www.econbiz.de/10003233304
Saved in:
6
The impact of economic contractions on the effectiveness of R&D and advertising : evidence from US companies spanning three decades
Steenkamp, Jan-Benedict E. M.
;
Fang, Eric
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10009299482
Saved in:
7
Dangers in using market-level data for determining promotion effects
Wittink, Dick R.
-
1993
Persistent link: https://www.econbiz.de/10000876065
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8
Employee attitudes, customer satisfaction, and sales performance : assessing the linkages in US grocery stores
Simon, Daniel H.
;
Gómez, Miguel I.
;
McLaughlin, Edward
; …
- In:
Managerial and decision economics : MDE ; the …
30
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003793840
Saved in:
9
Models of job preference for Stanford MBA's '78
Montgomery, David B.
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003847361
Saved in:
10
Semiparametric analysis to estimate the deal effect curve
Heerde, H. J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
1999
Persistent link: https://www.econbiz.de/10001432853
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