//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Emotionen in der Werbung : zum...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Werbung
13,872
Zeitschrift
13,682
Advertising
9,809
Werbewirkung
3,814
Advertising effects
3,755
Psychologie
3,530
Konsumentenverhalten
3,142
Consumer behaviour
3,133
Deutschland
2,912
Theorie
1,979
Theory
1,910
Online-Marketing
1,809
Internet marketing
1,801
Psychology
1,573
Fachzeitschrift
1,434
Journal
1,408
Wirtschaft
1,246
United States
1,161
Statistik
1,150
Bibliometrie
1,097
Bibliometrics
1,096
Germany
1,094
Marketing
1,019
Welt
931
World
901
Markenführung
761
Brand management
757
Geschichte
738
Marketingmanagement
668
Wirtschaftswissenschaft
664
Economics
657
advertising
650
Marketing management
646
Online-Publikation
594
Social Web
564
Social web
563
Preismanagement
510
Pricing strategy
510
Management
504
more ...
less ...
Online availability
All
Undetermined
165
Free
103
Type of publication
All
Article
700
Book / Working Paper
505
Journal
285
Type of publication (narrower categories)
All
Article in journal
590
Aufsatz in Zeitschrift
590
Graue Literatur
226
Non-commercial literature
226
Working Paper
100
Arbeitspapier
98
Aufsatz im Buch
77
Book section
77
No longer published / No longer aquired
72
Hochschulschrift
39
Thesis
31
Amtsdruckschrift
28
Government document
28
Statistik
26
Collection of articles of several authors
16
Sammelwerk
16
Statistics
14
Bibliographie
13
Bibliografie
12
Konferenzschrift
12
Aufsatzsammlung
11
Bibliografie enthalten
10
Bibliography included
10
Collection of articles written by one author
9
Sammlung
9
Lehrbuch
8
Reprint
8
Textbook
8
Case study
7
Fallstudie
7
Bibliography
5
Conference proceedings
5
Dissertation u.a. Prüfungsschriften
4
Handbook
4
Handbuch
4
Systematic review
4
Übersichtsarbeit
4
Biografie
3
Conference paper
3
Guidebook
3
more ...
less ...
Language
All
English
1,324
Undetermined
102
German
63
French
3
Russian
2
Spanish
1
Author
All
Kaiser, Harry M.
28
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Zheng, Yuqing
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Elinder, Mikael
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Card, David E.
5
Della Vigna, Stefano
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Aaker, David A.
4
Alston, Julian Mark
4
Berger, Arthur Asa
4
Cheong, Yunjae
4
Colander, David C.
4
DeLorme, Denise E.
4
Ellison, Glenn
4
Funk, Patricia
4
Goel, Rajeev K.
4
Iriberri, Nagore
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Azar, Ofer H.
3
Baek, Tae Hyun
3
Chan, Kam C.
3
more ...
less ...
Institution
All
Bundesstelle für Außenhandelsinformation <Köln>
5
National Bureau of Economic Research
5
American Society of Traffic and Transportation
4
Federal Reserve Bank <New York, NY>
4
Federal Reserve Bank of New York
4
Bundesagentur für Außenwirtschaft
3
Cornell University / Department of Agricultural Economics
3
IGI Global
3
USA / Foreign Agricultural Service
3
Advertising Federation of America / Bureau of Research and Education
2
American Council on Consumer Interests
2
American Economic Association
2
American Jewish Committee
2
American Law and Economics Association
2
American Political Science Association
2
American Society of Criminology
2
American Society of Transportation & Logistics
2
Association for Supply Chain Management
2
Boston College / Department of Economics
2
Commerce Clearinghouse <Chicago, Ill.>
2
European Conference of Ministers of Transport
2
Federal Trade Commission
2
Joint Committee on the Union List of Serials
2
Library of Congress
2
National Association for Business Economics
2
Northwestern University Pritzker School of Law
2
OECD
2
Organisation for Economic Co-operation and Development
2
School of Law <Northwestern University>
2
USA / Congress / House of Representatives
2
USA / Department of Agriculture
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
United States / Department of Agriculture
2
United States Information Agency
2
University of Chicago
2
University of Chicago / Graduate School of Business
2
University of Chicago / Law School
2
University of Chicago / School of Business
2
APICS, The Association for Operations Management / Supply Chain Council
1
Academy of Political Science
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
32
Journal of advertising : official publication of the American Academy of Advertising
27
Journal of advertising research
27
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Economic inquiry : journal of the Western Economic Association International
12
American journal of agricultural economics
11
The journal of media economics
11
The advertising and consumer culture reader
8
The journal of law & economics
8
The review of economics and statistics
8
Business horizons
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
Southern economic journal
7
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
7
The journal of business : B
7
The journal of economic perspectives : EP ; a journal of the American Economic Association
7
Advances in applied microeconomics : a research annual
6
Discussion paper / Centre for Economic Policy Research
6
International journal of industrial organization
6
Journal of marketing communications
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of marketing
5
NBER working paper series
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The American economic review
5
The history of advertising
5
Working paper
5
Working paper series
5
AEM research bulletin
4
Academy of Management journal : AMJ
4
Applied economics
4
Brookings papers on economic activity : BPEA
4
more ...
less ...
Source
All
ECONIS (ZBW)
1,284
USB Cologne (EcoSocSci)
200
EconStor
3
OLC EcoSci
3
Showing
1
-
10
of
1,490
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
2
Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin
(
contributor
);
Bell, Simon J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003604132
Saved in:
3
American behavioral scientist : ABS
Thousand Oaks, Calif. : Sage Publ.
;
anfangs: Princeton, …
;
…
-
4.1960/61 -
Persistent link: https://www.econbiz.de/10000355469
Saved in:
4
Family and consumer sciences research journal
Hoboken, NJ : Wiley-Blackwell
;
-2009: Thousand Oaks, …
-
23.1994/95 -
Persistent link: https://www.econbiz.de/10000537731
Saved in:
5
Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising
Zheng, Lu
;
Phelps, Joseph E.
;
Pasadeos, Yorgo
;
Zhou, Shuhua
- In:
Cross-cultural buyer behavior
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003478321
Saved in:
6
Who wears the pants in the family?
Wilson, William J.
-
1977
Persistent link: https://www.econbiz.de/10003707516
Saved in:
7
Advertising of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
8
Economic concentration in agricultural magazine publishing : 1993 - 2002
Stuhlfaut, Mark W.
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10002562578
Saved in:
9
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
10
A simultaneous-equation analysis of pricing, circulation, and advertising revenue for leading consumer magazines
Kalita, Jukti Kumar
- In:
The journal of media economics
8
(
1995
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10001201601
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->