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Werbung als Verhaltensvorbild...
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USA
Brand management
17,833
Markenführung
17,420
Werbung
13,919
Advertising
11,392
Consumer behaviour
11,324
Konsumentenverhalten
11,180
Leistungsmotivation
9,315
Work motivation
9,148
Arbeitsverhalten
8,619
Work behaviour
8,523
Markenimage
7,460
Brand image
7,375
Markenartikel
5,616
Brand
5,549
Werbewirkung
4,694
Advertising effects
4,624
Arbeitszufriedenheit
3,772
Job satisfaction
3,761
Online-Marketing
3,462
Internet marketing
3,436
Theorie
3,348
Theory
3,299
Relationship marketing
3,290
Beziehungsmarketing
3,280
Deutschland
3,266
Zielgruppe
2,880
Germany
2,678
Motivation
2,537
United States
2,528
Social Web
2,525
Social web
2,522
Target group
2,483
Führungsstil
2,356
Leadership style
2,346
Marketingmanagement
2,336
Marketing management
2,315
Verhalten in Organisationen
2,256
Organizational behaviour
2,253
Marketing
2,249
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Undetermined
494
Free
168
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Article
1,995
Book / Working Paper
739
Journal
3
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Article in journal
1,674
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1,674
Aufsatz im Buch
254
Book section
254
Graue Literatur
229
Non-commercial literature
229
Working Paper
186
Arbeitspapier
181
Hochschulschrift
77
Case study
64
Fallstudie
64
Thesis
59
Collection of articles of several authors
42
Sammelwerk
42
Aufsatzsammlung
21
Reprint
20
Ratgeber
17
Collection of articles written by one author
16
Guidebook
16
Sammlung
16
research-article
14
Lehrbuch
10
Textbook
10
Bibliografie enthalten
9
Bibliographie
9
Bibliography included
9
Conference paper
9
Konferenzbeitrag
9
Konferenzschrift
7
Dissertation u.a. Prüfungsschriften
6
Interview
6
Systematic review
5
Übersichtsarbeit
5
Bibliografie
4
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4
Amtsdruckschrift
3
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3
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3
case-report
3
review
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English
2,549
German
108
Undetermined
81
French
1
Author
All
Kaiser, Harry M.
26
Mueller, Barbara
9
Silk, Alvin J.
9
Torgler, Benno
9
Wolff, Birgitta
9
Berndt, Ernst R.
8
Chiaburu, Dan S.
8
Saffer, Henry
8
Seldon, Barry J.
8
De Chernatony, Leslie
7
Gould, Eric D.
7
Grant, Adam M.
7
Moser, H. R.
7
An, Soontae
6
Dave, Dhaval
6
Diehl, Sandra
6
Johnson, Russell E.
6
Kinnucan, Henry W.
6
Lackner, Mario
6
Magnini, Vincent P.
6
Okazaki, Shintaro
6
Petty, Ross D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
Stracke, Rudi
6
Sunde, Uwe
6
Valentine, Sean
6
Winter-Ebmer, Rudolf
6
Aaker, David A.
5
Bakir, Aysen
5
Balmer, John M. T.
5
Burmann, Christoph
5
Forker, Olan D.
5
Goldschlag, Nathan
5
Gächter, Martin
5
Huh, Jisu
5
Mayer, David M.
5
Miracle, Gordon E.
5
Mixon, Franklin G.
5
Myers, Amanda
5
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National Bureau of Economic Research
9
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
Federal Trade Commission
2
NetLibrary, Inc
2
Nomos Verlagsgesellschaft
2
Springer Fachmedien Wiesbaden
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
American Management Association
1
American Marketing Association
1
American Society for Public Administration
1
Art Directors Club <New York, N.Y.>
1
Axel Springer Verlag
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution
1
Capsule <Minneapolis, Minn.>
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Econometrisch Instituut <Rotterdam>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Information Resources Management Association
1
International Association of Business Communicators
1
International Labour Organization (ILO), United Nations
1
J. L. Kellogg Graduate School of Management
1
London School of Economics and Political Science
1
OECD / Directorate for Science, Technology and Industry
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Rutgers University / Department of Economics
1
Smithsonian Institution
1
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Published in...
All
Journal of business ethics : JOBE
53
Working paper / National Bureau of Economic Research, Inc.
53
Journal of advertising research
50
Academy of Management journal : AMJ
47
Journal of advertising : official publication of the American Academy of Advertising
38
Human performance
32
The journal of brand management : an international journal
32
International journal of advertising : the quarterly review of marketing communications
28
Journal of business research : JBR
25
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
22
The journal of product & brand management
21
Journal of managerial psychology
20
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
17
International journal of hospitality management
15
Business horizons
14
Harvard business review : HBR
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
The international journal of human resource management
14
Journal of management : JOM
13
Journal of managerial issues : JMI
13
Journal of vocational behavior
13
European journal of marketing : EJM
12
Harvard-Business-Manager : das Wissen der Besten
12
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
12
SpringerLink / Bücher
12
Health marketing quarterly
11
International journal of contemporary hospitality management
11
The advertising and consumer culture reader
11
American journal of agricultural economics
10
European Journal of Marketing
10
Human relations
10
Journal of business and psychology
10
Journal of fashion marketing and management
10
Journal of historical research in marketing
10
Discussion paper / Centre for Economic Policy Research
9
Management research review
9
NBER working paper series
9
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
9
The journal of consumer marketing
9
Working paper series
9
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Source
All
ECONIS (ZBW)
2,589
USB Cologne (EcoSocSci)
113
Other ZBW resources
23
EconStor
6
RePEc
5
OLC EcoSci
1
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1
Targeting a minority without alienating the majority :
advertising
to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
2
Alcohol
advertising
in magazines : Do beer, wine, and spirits ads target youth?
Nelson, Jon Paul
- In:
Contemporary economic policy : a journal of Western …
24
(
2006
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003346807
Saved in:
3
Reaching the model minority : ethnic differences in responding to culturally embedded targeted- and non-targeted advertisements
Appiah, Osei
;
Liu, Yung-I
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10003862202
Saved in:
4
The effects of symbol product relevance and religiosity on consumer perceptions of Christian symbols in
advertising
Henley, Walter Hodges
;
Philhours, Melodie
;
Ranganathan, …
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 89-103
Persistent link: https://www.econbiz.de/10003862227
Saved in:
5
Flabless is fabulous : how Latina and Anglo women read and incorporate the excessively thin body ideal into everyday experience
Goodman, J. Robyn
- In:
The advertising and consumer culture reader
,
(pp. 275-290)
.
2009
Persistent link: https://www.econbiz.de/10003848462
Saved in:
6
Nature and impact of alcohol messages in a youth-oriented television series
Russell, Cristel Antonia
;
Russell, Dale W.
;
Grube, Joel W.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 97-111
Persistent link: https://www.econbiz.de/10003892023
Saved in:
7
The impact of medium context on bilingual consumers' responses to code-switched
advertising
Bishop, Melissa M.
;
Peterson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
Saved in:
8
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
9
The ethics of food
advertising
targeted toward children : parental viewpoint
Bakir, Aysen
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 299-311
Persistent link: https://www.econbiz.de/10003958491
Saved in:
10
"Dear friend" : Charles Atlas, American masculinity and the bodybuilding testimonial, 1894-1944
Padurano, Dominique
- In:
Testimonial advertising in the American marketplace : …
,
(pp. 173-205)
.
2009
Persistent link: https://www.econbiz.de/10003924701
Saved in:
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