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ECONIS (ZBW)
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RePEc
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Showing
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date (oldest first)
1
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
2
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
3
Does humour travel? :
advertising
practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
4
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
5
Brand
advertising
in an access-ownership
world
: how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
6
Self-referencing and
advertising
effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
7
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
8
Determinants of temporal variations in
advertising
effectiveness
Chung, Chanjin
;
Kaiser, Harry M.
-
1998
Persistent link: https://www.econbiz.de/10000988401
Saved in:
9
Motivation research : its practice and uses for
advertising
, marketing, and other business purposes
Henry, Harry
-
1958
Persistent link: https://www.econbiz.de/10000674653
Saved in:
10
Effective communications and
advertising
for financial institutions
Burns, Thomas J.
-
1986
Persistent link: https://www.econbiz.de/10000675314
Saved in:
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