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Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising

Zheng, Lu; Phelps, Joseph E.; Pasadeos, Yorgo; Zhou, Shuhua - In: Cross-cultural buyer behavior, (pp. 159-177). 2007

Persistent link: https://www.econbiz.de/10003478321

Who wears the pants in the family?

Wilson, William J. - 1977

Persistent link: https://www.econbiz.de/10003707516

Advertising of marketing research services to marketers

Arambewela, Rodney; Polonsky, Michael Jay - In: Journal of international marketing and marketing research 36 (2011) 2, pp. 59-74

Persistent link: https://www.econbiz.de/10009232305

Economic concentration in agricultural magazine publishing : 1993 - 2002

Stuhlfaut, Mark W. - In: The journal of media economics 18 (2005) 1, pp. 21-33

Persistent link: https://www.econbiz.de/10002562578

Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines

Depken, Craig A. - In: Information economics and policy : IEP 16 (2004) 2, pp. 179-196

Persistent link: https://www.econbiz.de/10002101670

A simultaneous-equation analysis of pricing, circulation, and advertising revenue for leading consumer magazines

Kalita, Jukti Kumar - In: The journal of media economics 8 (1995) 4, pp. 1-16

Persistent link: https://www.econbiz.de/10001201601

Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine

Holiday, Steven - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 412-428

Persistent link: https://www.econbiz.de/10012004092

Baby boomer retirement security: The roles of planning, financial literacy, and Housing wealth

Lusardi, Annamaria; Mitchell, Olivia S. - 2006

We compare wealth holdings across two cohorts of the Health and Retirement Study: the early Baby Boomers in 2004, and individuals in the same age group in 1992. Levels and patterns of total net worth have changed relatively little over time, though Boomers rely more on housing equity than their...

Persistent link: https://www.econbiz.de/10010298334

Planning in America : learning from turbulence

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Decision analysis for program evaluation

Thompson, Mark S. - 1982

Persistent link: https://www.econbiz.de/10000121496

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