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USA
Beziehungsmarketing
25,192
Relationship marketing
25,164
Lieferantenmanagement
17,342
Supplier relationship management
17,295
Marketingmanagement
16,914
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16,096
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5,120
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4,218
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4,109
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3,854
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3,851
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3,040
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2,968
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2,888
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2,622
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2,621
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2,600
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2,541
Markenimage
2,376
Brand image
2,369
Innovation
2,282
Einzelhandel
2,158
Retail trade
2,131
Vertrauen
1,947
Confidence
1,935
Business-to-business marketing
1,923
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1,917
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1,913
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Smith, Alan D.
18
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17
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14
Kaiser, Harry M.
12
Helper, Susan
10
Hawkins, Del I.
8
Keller, Kevin Lane
8
Perreault, William D.
8
Gulati, Ranjay
7
Walsh, Gianfranco
7
Brodie, Roderick J.
6
Han, Heesup
6
Johnson, Michael D.
6
Kamal, Fariha
6
Monarch, Ryan
6
Mothersbaugh, David L.
6
Song, Michael
6
Vukina, Tomislav
6
Autry, Chad W.
5
Cahill, David L.
5
Conduit, Jodie
5
Dyer, Jeffrey H.
5
Goldsby, Thomas J.
5
Gourio, François
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Johnston, Wesley J.
5
Knemeyer, A. Michael
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Malhotra, Naresh K.
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Newman, Bruce I.
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Rudanko, Leena
5
Ruyter, Ko de
5
Armstrong, Gary
4
Beatty, Sharon E.
4
Bensaou, Ben M.
4
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4
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4
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4
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4
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American Marketing Association
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IGI Global
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NetLibrary, Inc
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3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
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European Society for Opinion and Marketing Research
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Gottfried Wilhelm Leibniz Universität Hannover
2
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1
A. C. Nielsen Company <Northbrook, Ill.>
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American Management Association, Marketing Division
1
Arthur D. Little International Inc. <Wiesbaden>
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Books on Demand GmbH <Norderstedt>
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Bureau of Economic and Business Research <Champaign, Ill.>
1
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1
California Agricultural Experiment Station
1
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
1
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1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
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1
EurOMA <21., 2014, Palermo>
1
EurOMA <22., 2015, Neuenburg, Schweiz>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
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1
Harvard Graduate School of Business Administration
1
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Institute of Practitioners in Advertising <London>
1
Inter-American Development Bank
1
J. L. Kellogg Graduate School of Management
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Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of business research : JBR
44
Journal of marketing
34
The journal of business & industrial marketing
24
Working paper / National Bureau of Economic Research, Inc.
24
American journal of agricultural economics
23
International journal of hospitality management
23
Journal of the Academy of Marketing Science
23
Harvard business review : HBR
21
The journal of services marketing
21
International journal of production economics
18
Journal of retailing and consumer services
18
European journal of operational research : EJOR
17
Journal of marketing management : MM
17
International journal of production research
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Services marketing quarterly
16
Business horizons
15
Journal of advertising research
15
Psychology & marketing
14
Report / Marketing Science Institute
14
European journal of marketing : EJM
13
Journal of business-to-business marketing
13
Journal of service research : JSR
13
Production and operations management : an international journal of the Production and Operations Management Society
13
SpringerLink / Bücher
13
Strategy & leadership : a publication of Strategic Leadership Forum
13
Journal of marketing theory and practice
12
Journal of operations management
12
The journal of personal selling & sales management : JPSSM
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of business ethics : JOBE
11
Journal of business logistics : JBL
11
The journal of consumer marketing
11
Australasian marketing journal
10
Journal of business strategy
10
Journal of travel and tourism marketing
10
The journal of applied business research
10
Academy of Management journal : AMJ
9
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ECONIS (ZBW)
3,068
USB Cologne (EcoSocSci)
7
EconStor
6
RePEc
1
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1
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3,082
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date (oldest first)
1
Dynamic customization of marketing messages in interactive media
Gooley, Christopher G.
;
Lattin, James M.
-
2000
Persistent link: https://www.econbiz.de/10001599719
Saved in:
2
The grocery retailing sector in Germany : ECR activities in comparison to the USA
Katsaras, Nikolaos
;
Schamel, Günter
-
1999
Persistent link: https://www.econbiz.de/10001366263
Saved in:
3
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
4
Der Beitrag des Internet zum Relationship-Marketing : eine theoretische und empirische Analyse
Bauer, Hans H.
-
1998
Persistent link: https://www.econbiz.de/10013416557
Saved in:
5
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
6
Interactive or reactive? : marketing with Twitter
Burton, Suzan
;
Soboleva, Alena
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 491-499
Persistent link: https://www.econbiz.de/10009407512
Saved in:
7
Empirical analysis of functional Web 2.0 environments
Stephens, R. Todd
- In:
Web 2.0 : the business model
,
(pp. 1-20)
.
2009
Persistent link: https://www.econbiz.de/10003813267
Saved in:
8
Doing well by doing good : Les Grands Ballets Canadiens de Montréal offers dance therapy as a strategic initiative
Courchesne, André
;
Ravanas, Philippe
;
Pulido, Cristian
- In:
International journal of arts management
20
(
2017
)
1
,
pp. 78-83
Persistent link: https://www.econbiz.de/10011782220
Saved in:
9
Alliances industrial purchasing : the determinants of joint action in buyer-supplier relationships
Heide, Jan B.
- In:
Journal of marketing research : JMR
27
(
1990
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10001081964
Saved in:
10
Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles
;
Kalafatis, Stavros P.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
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