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USA
Consumer behaviour
48
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48
Beziehungsmarketing
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Ailawadi, Kusum L.
5
Kopalle, Praveen K.
5
Neslin, Scott A.
5
Grewal, Dhruv
3
Govindarajan, Vijay
2
Ma, Yu
2
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2
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1
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1
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1
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Journal of marketing
4
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2
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1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Journal of retailing
1
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1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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1
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
2
The effects of mainstream and emerging customer orientations on radical and disruptive innovations
Govindarajan, Vijay
;
Kopalle, Praveen K.
;
Danneels, Erwin
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 121-132
Persistent link: https://www.econbiz.de/10009387609
Saved in:
3
Can incumbents introduce radical and disruptive innovations? : Report No. 04-100
Govindarajan, Vijay
;
Kopalle, Praveen K.
- In:
MSI reports : working paper series
(
2004
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10002200375
Saved in:
4
Why the dynamics of competition matter for category profitability
Voleti, Sudhir
;
Gangwar, Manish
;
Kopalle, Praveen K.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011636831
Saved in:
5
Experimental evidence on the effect of information and pricing on residential electricity consumption
Burkhardt, Jesse
;
Gillingham, Kenneth
;
Kopalle, Praveen K.
-
2019
Persistent link: https://www.econbiz.de/10011996811
Saved in:
6
Understanding competition between retailers and manufacturers : an integrated analysis of store brand and national brand deal usage
Ailawadi, Kusum L.
(
contributor
);
Gedenk, Karen
(
contributor
)
-
2003
-
Rev.
Persistent link: https://www.econbiz.de/10003755018
Saved in:
7
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
8
Soda versus cereal and sugar versus fat : drivers of healthful food intake and the impact of diabetes diagnosis
Ma, Yu
;
Ailawadi, Kusum L.
;
Grewal, Dhruv
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 101-120
Persistent link: https://www.econbiz.de/10009747817
Saved in:
9
An empirical investigation of the impact of gasoline prices on grocery shopping behavior
Ma, Yu
;
Ailawadi, Kusum L.
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 18-35
Persistent link: https://www.econbiz.de/10008935845
Saved in:
10
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
1
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