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Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Valenzuela, Ana; Mellers, Barbara A.; Strebel, Judi - In: Journal of consumer research : JCR ; an … 36 (2009/10) 5, pp. 792-805
Persistent link: https://www.econbiz.de/10003945116
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Brands : the opiate of the nonreligious masses?
Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
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A simple test for distinguishing between internal reference price theories
Erdem, Tülin; Katz, Michael L.; Sun, Baohong - In: Quantitative marketing and economics : QME 8 (2010) 3, pp. 303-332
Persistent link: https://www.econbiz.de/10008652536
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A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin; Chang, Sue Ryung - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
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Antecedents of true brand loyalty
Kim, Jooyoung; Morris, Jon D.; Swait, Joffre - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
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Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
Swait, Joffre; Argo, Jennifer; Li, Lianhua - In: Journal of marketing research : JMR 55 (2018) 3, pp. 352-367
Persistent link: https://www.econbiz.de/10011878693