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Interdependent self-construal in collectivest cultures : effects on compliance in a couse-related marketing context
Vaidyanathan, Rajiv; Aggarwal, Praveen; Kozłowski, Wojciech - In: Journal of marketing communications 19 (2013) 1, pp. 44-57
Persistent link: https://www.econbiz.de/10009700189
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Managerial and public attitudes toward ethics in marketing research
Aggarwal, Praveen; Vaidyanathan, Rajiv; Castleberry, … - In: Journal of business ethics : JOBE 109 (2012) 4, pp. 463-481
Persistent link: https://www.econbiz.de/10009659130
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Brands as ideological symbols : the Cola wars
Aggarwal, Praveen; Knudsen, Kjell; Maamoun, Ahmed - In: Journal of business case studies 5 (2009) 2, pp. 27-33
Persistent link: https://www.econbiz.de/10003825946
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Role of nonprice variables in intertier competition
Sivakumar, K.; Nakata, Cheryl; Aggarwal, Praveen; … - In: Journal of marketing theory and practice 17 (2009) 4, pp. 351-367
Persistent link: https://www.econbiz.de/10003897743
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How much better? : the effect of tensile information on word-of-mouth effectiveness
Jun, Sung-youl; Cha, Taihoon; Aggarwal, Praveen - In: Journal of marketing theory and practice 19 (2011) 3, pp. 263-276
Persistent link: https://www.econbiz.de/10009243301
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Decision delegation : a conceptualization and empirical investigation
Aggarwal, Praveen; Mazumdar, Tridib - In: Psychology & marketing 25 (2008) 1, pp. 71-93
Persistent link: https://www.econbiz.de/10003735798