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When nobody knows your name : country-of-origin as a reputational signal for online businesses
Reuber, A. Rebecca; Fischer, Eileen - In: Corporate reputation review : an international journal 14 (2011/12) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10009162079
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Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.; Aurand, Timothy W.; Gorchels, Linda; … - In: Services marketing quarterly 30 (2009) 1, pp. 54-68
Persistent link: https://www.econbiz.de/10003839174
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens - 2016
Persistent link: https://www.econbiz.de/10011583648
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Building trust through reputation management
Argenti, Paul A. - In: Public trust in business, (pp. 236-265). 2014
Persistent link: https://www.econbiz.de/10010416730
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Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana; Cherepanova, Viktoriia - In: Baltic Journal of Economic Studies 5 (2019) 2, pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
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Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad; Bjørnå, Hilde; Krane, … - In: Public performance & management review 43 (2020) 2, pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
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Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan; Sheng, Shibin; Bao, Yeqing; Stewart, … - In: The journal of consumer marketing 28 (2011) 6, pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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The impact of critical incidents on marketing intangibles
Tischer, Sven - 2013
Persistent link: https://www.econbiz.de/10010381665
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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339