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The allocation of advertising...
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USA
Werbung
13,870
Advertising
11,339
Forschung
10,193
Research
8,915
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3,876
Advertising effects
3,815
Consumer behaviour
3,180
Theorie
3,135
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3,057
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3,055
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2,534
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2,136
United States
1,942
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1,932
Internet marketing
1,863
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1,858
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1,687
advertising
1,408
Florida
1,332
research
1,252
Germany
1,248
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1,170
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1,151
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1,136
Industrieforschung
982
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959
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959
Vereinigte Staaten
957
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844
Welt
811
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810
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789
World
789
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741
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672
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Kaiser, Harry M.
26
Figlio, David N.
15
Ganapati, Sharat
15
Shapiro, Joseph S.
15
Walker, Reed
15
Jaffe, Adam B.
9
Silk, Alvin J.
9
Darby, Michael R.
8
Fons-Rosen, Christian
8
Nadiri, Mohammed Ishaq
8
Richards, Timothy J.
8
Saffer, Henry
8
Seldon, Barry J.
8
Zivin, Joshua S. Graff
8
Zucker, Lynne G.
8
Azoulay, Pierre
7
Berndt, Ernst R.
7
Karbownik, Krzysztof
7
Moser, H. R.
7
Mueller, Barbara
7
Rathje, Jason
7
Van Reenen, John
7
Wong, Jun
7
Adams, James D.
6
Belasen, Ariel R.
6
Comin, Diego
6
Dave, Dhaval
6
Diehl, Sandra
6
Freeman, Richard B.
6
Kinnucan, Henry W.
6
Mamuneas, Theofanis P.
6
Moser, Petra
6
Polachek, Solomon W.
6
Reid, Leonard N.
6
Ruiz-Castillo, Javier
6
Sampat, Bhaven N.
6
Schmit, Todd M.
6
Alston, Julian Mark
5
An, Soontae
5
Brewer, Marilynn B.
5
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National Bureau of Economic Research
39
National Science Foundation
7
Organisation for Economic Co-operation and Development
5
IGI Global
4
National Science Foundation / National Science Board
4
USA / Economic Research Service
4
Cornell University / Department of Agricultural Economics
3
Internationale Vereinigung der Textilindustrie
3
USA / Office of Technology Assessment
3
Advertising Federation of America / Bureau of Research and Education
2
American Association for the Advancement of Science
2
Boston College / Department of Economics
2
Commission of the European Communities, Directorate General Scientific and Technical Information and Information Management
2
Federal Trade Commission
2
Florida Development Commission
2
Kenia / Statistics Division
2
National Academy of Engineering
2
National Academy of Sciences <Washington, DC> / Office of the Foreign Secretary
2
National Defense Research Institute <Santa Monica, Calif.>
2
OECD
2
Stanford Research Institute
2
USA / Bureau of the Census
2
USA / Congress / House of Representatives / Committee on Science and Technology / Task Force on Science Policy
2
USA / General Accounting Office
2
USA / National Agricultural Statistics Service
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
University of Florida
2
University of Minnesota / Department of Applied Economics
2
Advanced Research Workshop on Science Evaluation and Its Management <1997, Prag>
1
Agricultural Experiment Station
1
Agricultural Research Service
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Chemical Society
1
American Marketing Association
1
American Petroleum Institute / Policy Analysis and Statistics Department
1
Arbetarskyddsfonden
1
Arbetslivscentrum <Stockholm>
1
Art Directors Club <New York, N.Y.>
1
Asian Productivity Organization
1
Australian National University / Federalism Research Centre
1
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Working paper / National Bureau of Economic Research, Inc.
106
NBER working paper series
36
The American economic review
30
American journal of agricultural economics
27
Journal of advertising research
27
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
25
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
The journal of law & economics
12
The review of economics and statistics
12
Discussion paper / Centre for Economic Policy Research
11
European Journal of Marketing
11
Economic inquiry : journal of the Western Economic Association International
10
Journal of agricultural and applied economics
10
NBER Working Paper
10
Discussion paper series / IZA
8
Journal of business research : JBR
8
Journal of historical research in marketing
8
Southern economic journal
8
The advertising and consumer culture reader
8
The journal of business : B
8
The journal of media economics
8
Working paper
8
Business horizons
7
Journal of current issues and research in advertising : JCIRA
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Review of agricultural economics : RAE
7
The journal of industrial economics
7
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
7
Applied economics
6
International journal of industrial organization
6
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
6
Journal of human resources : JHR
6
Journal of marketing communications
6
Journal of regulatory economics
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Review of industrial organization : RIO
6
Services marketing quarterly
6
The review of financial studies
6
Advances in applied microeconomics : a research annual
5
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Source
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ECONIS (ZBW)
2,056
USB Cologne (EcoSocSci)
169
Other ZBW resources
43
EconStor
20
RePEc
4
OLC EcoSci
1
Showing
1
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date (oldest first)
1
A dynamic econometric model of the California-Arizona orange industry
Rausser, Gordon C.
-
1971
Persistent link: https://www.econbiz.de/10000712732
Saved in:
2
The effects of public infrastructure and R&D capital on the cost structure and performance of US manufacturing industries
Nadiri, Mohammed Ishaq
- In:
The review of economics and statistics
76
(
1994
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10001167725
Saved in:
3
Imperfect competition, trade policies, and technological changes in the orange juice market
Dhamodharan, Mahalingam
;
Devadoss, Stephen
;
Luckstead, Jeff
- In:
Journal of agricultural and resource economics : JARE ; …
41
(
2016
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10011606638
Saved in:
4
Conclusions from the ARF's Copy
Research
Validity Project
Rossiter, John R.
;
Eagleson, Geoff K.
-
1994
Persistent link: https://www.econbiz.de/10000887134
Saved in:
5
Ad testing
Baldinger, Allan L.
;
Cook, William A.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 487-505)
.
2006
Persistent link: https://www.econbiz.de/10003420650
Saved in:
6
Practicing
advertising
researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
Saved in:
7
A review of international
research
into promotional effectiveness and its implications for an Australian
research
agenda
Roberts, John H.
-
1992
Persistent link: https://www.econbiz.de/10000845117
Saved in:
8
The US-Mexico free trade agreement: issues and implications for the US and Texas citrus industry
Rosson, C. Parr
;
Adcock, Flynn J.
-
1991
Persistent link: https://www.econbiz.de/10000883221
Saved in:
9
Australian citrus : competitiveness of the US and Australian citrus industries
Proctor, Wendy
(
contributor
)
-
1992
Persistent link: https://www.econbiz.de/10000842407
Saved in:
10
The 1984 [nineteen hundred and eighty-four] US-Japan beef and citrus understanding : an evaluation
Coyle, William T.
-
1986
Persistent link: https://www.econbiz.de/10000729245
Saved in:
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