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How culture matters in children's purchase influence: a multi-level investigation
Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 113-126
Persistent link: https://www.econbiz.de/10003485158
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The impact of parenting strategies on child smoking behavior : the role of child self-esteem trajectory
Yang, Zhiyong; Schaninger, Charles M. - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 2, pp. 232-247
Persistent link: https://www.econbiz.de/10008759839
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How do differing community engagement strategies affect consumer responses to a retailer?
Briggs, Elten; Yang, Zhiyong; Harmon-Kizer, Tracy R.; … - In: Journal of marketing theory and practice 24 (2016) 1, pp. 109-127
Persistent link: https://www.econbiz.de/10011450462
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A test of the effects of competition on consumer brand selection processes
Laroche, Michel - In: Journal of business research : JBR 31 (1994) 2, pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
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Nickels not pennies : explanations and implications of granularity in analysts' EPS forecasts
Zhou, Ling - 2004
Persistent link: https://www.econbiz.de/10003551688
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Value at risk and return in Chinese and the US stock markets : double long memory and fractional cointegration
Tan, Zhengxun; Xiao, Binuo; Huang, Yilong; Zhou, Li - In: The North American journal of economics and finance : a … 56 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012821412
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Do auditors charge a client business risk premium? : evidence from audit fees and derivative hedging in the U.S. oil and gas industry
Ranasinghe, Tharindra; Yi, Lin; Zhou, Ling - In: Review of accounting studies 28 (2023) 2, pp. 1107-1139
Persistent link: https://www.econbiz.de/10014336068