A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.

'Why Popcorn Costs So Much at the Movies, and Other Pricing Puzzles' seeks to unravel an array of pricing puzzles from the one captured in the book’s title to why so many prices end with '9' (as in $2.99 or $179) to why ink cartridges can cost as much as printers to why stores use sales,...