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Valuing marketing's contribution
Doyle, Peter - 2008
Persistent link: https://www.econbiz.de/10003654959
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Competition in global markets : a case study of American and Japanese competition for the British market
Doyle, Peter; Saunders, John A.; Wong, Veronica - 1992
Persistent link: https://www.econbiz.de/10000839972
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A comparative study of British, US and Japanese marketing strategies in the British market
Doyle, Peter - In: International journal of research in marketing : IJRM ; … 5 (1988) 3, pp. 171-184
Persistent link: https://www.econbiz.de/10001069426
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Marketing strategies of international competitors in the UK machine tool market
Doyle, Peter - In: Journal of global marketing 8 (1994) 2, pp. 75-96
Persistent link: https://www.econbiz.de/10001178339