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Marketing to an aging population : selected readings
Schewe, Charles D. (contributor);  … - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000837247
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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International marketing
Cateora, Philip R. - 1987 - 6. ed.
Persistent link: https://www.econbiz.de/10000739474
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345
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Marketing im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow (ed.) - 1988
Persistent link: https://www.econbiz.de/10000735521
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Unternehmensstrategien für reife und rückläufige Märkte
Harrigan, Kathryn Rudie - 1989
Persistent link: https://www.econbiz.de/10000760977
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Dangers in using market-level data for determining promotion effects
Wittink, Dick R. - 1993
Persistent link: https://www.econbiz.de/10000876065
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The commercialization of American culture : new advertising, control, and democracy
McAllister, Matthew P. - 1996
Persistent link: https://www.econbiz.de/10000547314
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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald - 1996
Persistent link: https://www.econbiz.de/10000622388
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Becoming an institutional brand : a long-term strategy for luxury goods
Braun, Marcel W. - 1997
Persistent link: https://www.econbiz.de/10000622884