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USA
Marketing
31,412
Relationship marketing
25,412
Beziehungsmarketing
25,388
Economics
23,517
Wirtschaftswissenschaft
16,312
Consumer behaviour
10,612
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10,477
Theorie
9,822
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9,792
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5,544
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5,504
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5,352
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5,173
Marketing management
4,938
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4,503
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3,986
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3,962
Brand management
3,265
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3,256
United States
3,166
History of economic thought
2,961
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2,960
marketing
2,596
Kundenmanagement
2,561
Social Web
2,468
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2,464
Wirtschaftswissenschaften
2,436
Lieferantenmanagement
2,381
Supplier relationship management
2,380
Electronic Commerce
2,279
Welt
2,239
Online-Marketing
2,236
World
2,229
Internet marketing
2,206
Markenimage
2,140
Brand image
2,101
economics
1,961
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1,946
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1,924
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Author
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Kotler, Philip
20
Smith, Alan D.
16
O'Brien, John C.
13
Pettman, Barrie
12
Colander, David C.
11
Kumar, V.
11
Samuels, Warren J.
9
Levitt, Steven D.
8
Hartley, Robert F.
7
Johnson, Michael D.
7
Kurz, Heinz D.
7
Lawson, Tony
7
Malshe, Avinash
7
Mankiw, Nicholas Gregory
7
Walsh, Gianfranco
7
Backhouse, Roger
6
Brodie, Roderick J.
6
Dubner, Stephen J.
6
Ellison, Glenn
6
Frey, Bruno S.
6
Han, Heesup
6
Homburg, Christian
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Ostrom, Elinor
6
Perreault, William D.
6
Samuelson, Paul Anthony
6
Steuart, James
6
Taylor, Mark P.
6
Zaltman, Gerald
6
Card, David E.
5
Conduit, Jodie
5
Della Vigna, Stefano
5
Herrmann, Marco
5
Hollebeek, Linda D.
5
Jang, Soocheong
5
Keller, Kevin Lane
5
Lee, Frederic S.
5
Lovelock, Christopher H.
5
McCarthy, Edmund Jerome
5
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American Marketing Association
16
National Bureau of Economic Research
6
American Management Association
5
NetLibrary, Inc
4
American Economic Association
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Federal Reserve Bank of San Francisco
3
IGI Global
3
Rand Corporation
3
USA / Department of Agriculture
3
USA / General Accounting Office
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
American Law and Economics Association
2
Brookings Institution
2
Chartered Institute of Marketing
2
Eurohandelsinstitut
2
European University Institute
2
Federal Reserve Bank of Atlanta
2
Federal Reserve Bank of Chicago
2
Federal Reserve Bank of Cleveland
2
Federal Reserve Bank of Dallas
2
Federal Reserve Bank of Kansas City
2
Federal Reserve Bank of Minneapolis
2
Federal Reserve Bank of New York
2
Federal Reserve Bank of San Francisco / Research and Public Information Department
2
Federal Reserve Bank of St. Louis
2
J. L. Kellogg Graduate School of Management
2
Liberty Fund
2
National Academy of Sciences <Washington, DC> / Office of the Foreign Secretary
2
National Association for Business Economics
2
Springer Fachmedien Wiesbaden
2
USA / Economic Research Service
2
University of Michigan
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy for Health Services Marketing <Chicago, Ill.>
1
African Studies Center <Boston, Mass.>
1
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Journal of economic literature
42
Journal of business research : JBR
31
The economic journal : the journal of the Royal Economic Society
28
Journal of marketing management : MM
24
Working paper / National Bureau of Economic Research, Inc.
24
International journal of hospitality management
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
European Journal of Marketing
20
SpringerLink / Bücher
20
The journal of services marketing
20
Journal of marketing
19
Journal of the Academy of Marketing Science
19
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Kyklos : international review for social sciences
17
The journal of economic perspectives : EP ; a journal of the American Economic Association
17
Journal of retailing and consumer services
16
Political marketing in the United States
15
Southern economic journal
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Services marketing quarterly
14
International journal of social economics
13
Journal of business ethics : JOBE
13
International Journal of Economics and Business Research
12
Harvard business review : HBR
11
Journal of Economic Studies
11
Journal of marketing education : JME
11
Journal of service research : JSR
11
Psychology & marketing
11
Strategy & leadership : a publication of Strategic Leadership Forum
11
The American journal of economics and sociology
11
Does marketing need reform? : fresh perspectives on the future
10
History of political economy
10
International Journal of Bank Marketing
10
Journal of the history of economic thought
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Marketing intelligence & planning
10
The American economic review
10
The journal of business & industrial marketing
10
American journal of agricultural economics
9
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Source
All
ECONIS (ZBW)
3,171
USB Cologne (EcoSocSci)
121
Other ZBW resources
76
RePEc
27
EconStor
7
BASE
3
OLC EcoSci
1
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Showing
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date (oldest first)
1
Marketing
and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
2
Market-based capabilities and financial performance of firms : insights into
marketing
's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
3
The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the US commercial banking industry
Krasnikov, Alexander
;
Jayachandran, Satish
;
Kumar, V.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 61-76
Persistent link: https://www.econbiz.de/10003901104
Saved in:
4
Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian
;
Hanssens, Dominique M.
-
2006
Persistent link: https://www.econbiz.de/10003487214
Saved in:
5
Customer advocacy : a new paradigm for
marketing
?
Urban, Glen L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 119-125)
.
2006
Persistent link: https://www.econbiz.de/10003430127
Saved in:
6
Marketing
to the new customer majority
Wolfe, David B.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 166-171)
.
2006
Persistent link: https://www.econbiz.de/10003430301
Saved in:
7
How top performers achieve customer-focused market leadership
Baird, Carolyn Heller
;
Gonzalez-Wertz, Cristene
- In:
Strategy & leadership : a publication of Strategic …
39
(
2011
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10008907151
Saved in:
8
Implications of the revised definition of
marketing
: from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
9
Marketing
myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
10
The relationship of strategic and
marketing
plans
Greenley, Gordon E.
- In:
European journal of operational research : EJOR
27
(
1986
)
1
,
pp. 17-24
Persistent link: https://www.econbiz.de/10003563293
Saved in:
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