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ECONIS (ZBW)
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Magazine sales promotion : a dynamic response analysis
Esteban-Bravo, Mercedes
;
Múgica, José M.
;
Vidal-Sanz, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 137-146
Persistent link: https://www.econbiz.de/10003833490
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2
Historical impact of technological change on the US mass media advertising expenditure
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Technological forecasting & social change : an …
100
(
2015
),
pp. 303-316
Persistent link: https://www.econbiz.de/10011571478
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3
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
4
US advertising expenditure trends : long run effects and structural changes with new media introductions
Esteban-Bravo, Mercedes
;
Vidal-Sanz, José M.
; …
-
2012
Persistent link: https://www.econbiz.de/10009685222
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