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Discovery the 65t consumer
Gelb, Betsy D. - In: Business horizons 25 (1982) 3, pp. 42-46
Persistent link: https://www.econbiz.de/10003563875
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Strategic planning for the under-dor
Gelb, Betsy D. - In: Business horizons 25 (1982) 6, pp. 8-11
Persistent link: https://www.econbiz.de/10003563894
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When and how to use outplacement
Gelb, Betsy D. - In: Business horizons 29 (1986) 5, pp. 55-59
Persistent link: https://www.econbiz.de/10003563902
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Motivators and enablers of SCOURing : a study of online piracy in the US and UK
Shanahan, Kevin J.; Hyman, Michael R. - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1095-1102
Persistent link: https://www.econbiz.de/10008652764
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Using a model's apparent ethnicity to influence viewer responses to print ads : a social identity theory perspective
Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66
Persistent link: https://www.econbiz.de/10003929290
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Anthropomorphic responses to new-to-market logos
Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1/2, pp. 122-140
Persistent link: https://www.econbiz.de/10009733430
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"Fear of missing out" : antecedents and influence on purchase likelihood
Good, Megan C.; Hyman, Michael R. - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 330-341
Persistent link: https://www.econbiz.de/10012483471
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Hazardous exports : an update and a framework for policy
Albers, Nancy D. - In: Journal of public policy & marketing : JPP & M ; an … 10 (1991) 2, pp. 130-144
Persistent link: https://www.econbiz.de/10001161641
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Curbing, not rewarding, jerk behaviors on the job
Kong, Dejun; Gelb, Betsy D. - In: Rutgers business review 3 (2018) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10011887108