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USA
Consumer behaviour
7
Konsumentenverhalten
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Brand management
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Markenführung
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Brand
5
Brand love
5
Markenartikel
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Ahuvia, Aaron
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Brands : interdisciplinary perspectives
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Consumer brand relationships : meaning, measuring, managing
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Journal of marketing
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ECONIS (ZBW)
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The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
2
Limits of the McDonaldization thesis : eBayization and ascendant trends in post-industrial consumer culture
Ahuvia, Aaron
;
Izberg-Bilgin, Elif
- In:
Brands : interdisciplinary perspectives
,
(pp. 268-296)
.
2015
Persistent link: https://www.econbiz.de/10010478957
Saved in:
3
Brand love
Batra, Rajeev
;
Ahuvia, Aaron
;
Bagozzi, Richard P.
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009737494
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