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USA
Konsumentenverhalten
33
Consumer behaviour
32
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12
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11
Jugendliche
10
Linguistik
10
Youth
10
Experiment
9
Linguistics
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Brand
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Brand image
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Brand management
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Children
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Markenartikel
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Markenführung
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Markenimage
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Advertising effects
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Werbewirkung
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Theory
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Altruismus
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Markenname
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United States
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Adolescent consumers
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Kronrod, Ann
2
Lowrey, Tina M.
2
Chaplin, Lan Nguyen
1
Gentina, Elodie
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Grinstein, Amir
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Shrum, L. J.
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Wathieu, Luc
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Xie, Guang-xin
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
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2
Enjoy! : hedonic consumption and compliance with assertive messages
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10009563556
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3
The development of consumer‐based consumption constellations in children
Chaplin, Lan Nguyen
;
Lowrey, Tina M.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 757-777
Persistent link: https://www.econbiz.de/10003945101
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4
Teen attitudes toward luxury fashion brands from a social identity perspective : a cross-cultural study of French and U.S. teenagers
Gentina, Elodie
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5785-5792
Persistent link: https://www.econbiz.de/10011597508
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