Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Managerial relevance in academ...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Marketing
24
United Kingdom
15
Business-to-business marketing
13
B-to-B-Marketing
11
Betriebswirtschaftsstudium
7
Graduate business education
7
Großbritannien
7
Lieferantenmanagement
7
Supplier relationship management
7
Business-to-Business-Marketing
6
Strategisches Management
6
Consumer behaviour
5
Marketing management
5
Students
5
Beziehungsmarketing
4
Curricula
4
Konsumentenverhalten
4
Market research
4
Marketingmanagement
4
Relationship marketing
4
Strategic management
4
Studierende
4
United States
4
Universities
4
Advertising
3
Advertising effects
3
Business and economics education
3
Children
3
China
3
Curriculum
3
Financial services
3
Higher education
3
Jugendliche
3
Kundenmanagement
3
Lehrplan
3
Marketing theory
3
Marketingtheorie
3
Social Marketing
3
Social marketing
3
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
4
Author
All
Brennan, Ross
4
Vos, Lynn
2
Croft, Robin
1
Published in...
All
Marketing intelligence & planning
2
Journal of customer behaviour
1
The marketing review
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Complementary and alternative medicine : shaping a marketing research agenda
Vos, Lynn
;
Brennan, Ross
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 349-364
Persistent link: https://www.econbiz.de/10003989434
Saved in:
2
Educating tomorrow's marketers
Brennan, Ross
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009157188
Saved in:
3
The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross
;
Croft, Robin
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009664034
Saved in:
4
Editorial: Special issue : marketing education
Vos, Lynn
;
Brennan, Ross
- In:
The marketing review
14
(
2014
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010384743
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
