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Consumer behaviour
34
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Lehmann, Donald R.
13
Winer, Russell S.
3
Parker, Jeffrey R.
2
Stremersch, Stefan
2
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1
Dekimpe, Marnik G.
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Farley, John U.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
McGraw-Hill/Irwin series in marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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ECONIS (ZBW)
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1
Market research and analysis
Lehmann, Donald R.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10013481530
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2
Decision comfort
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Xie, Yi
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10011521968
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3
Product management
Lehmann, Donald R.
-
2005
-
4th ed., internat. ed.
Persistent link: https://www.econbiz.de/10002070967
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4
Analysis for marketing planning
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
5. ed.
Persistent link: https://www.econbiz.de/10001554846
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5
Product management
Lehmann, Donald R.
;
Winer, Russell S.
-
2002
-
3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001557613
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6
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
- In:
Journal of international marketing
16
(
2008
)
4
,
pp. 29-56
Persistent link: https://www.econbiz.de/10003813588
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7
Designing effective health communications : a meta-analysis
Keller, Punam Anand
;
Lehmann, Donald R.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10003789716
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8
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
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9
How and when grouping low-calorie options reduces the benefits of providing dish-specific calorie information
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 213-235
Persistent link: https://www.econbiz.de/10010380991
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10
Organizational learning and CRM success : a model for linking organizational practices, customer data quality, and performance
Peltier, James
;
Zahay, Debra
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10009718241
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