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Lohtia, Ritu
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International journal of electronic marketing and retailing : IJEMR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International marketing ; Vol. 3
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ECONIS (ZBW)
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The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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Building trust in US-Japanese business relationships : mediating role of cultural sensitivity
Lohtia, Ritu
;
Bello, Daniel C.
;
Porter, Constance Elise
- In:
Industrial marketing management : the international …
38
(
2009
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10003840531
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3
Export channel design : the use of foreign distributors and agents
Bello, Daniel C.
;
Lohtia, Ritu
-
2008
Persistent link: https://www.econbiz.de/10003657207
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4
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
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