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Mature Consumer Awareness and...
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USA
Consumer behaviour
52
Konsumentenverhalten
47
Elderly people
21
Ältere Menschen
21
Life course
15
Older consumers
15
United States
15
Lebensverlauf
14
Market segmentation
10
Marktforschung
9
Verbraucher
9
Market research
8
Vereinigte Staaten
7
Materialism
6
Materialismus
6
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5
Age groups
5
Altersgruppe
5
Familie
5
Family
5
Marketing management
5
Marketingmanagement
5
Marktsegmentierung
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life course
5
Advertising effects
4
Compulsive buying
4
Consumers
4
Financial services
4
Gerontographics
4
Kaufsucht
4
Malaysia
4
Marketing
4
Marketing strategy
4
Satisfaction
4
Socialization
4
Sozialisation
4
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4
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4
Werbewirkung
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research-article
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English
18
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Moschis, George P.
11
Lumpkin, James R.
7
Mathur, Anil
4
Hawes, Jon M.
2
Abessi, Masoud
1
Amyx, Douglas Alan
1
Benmoyal-Bouzaglo, Sarah
1
Burkhalter, Janée N.
1
Caballero, Marjorie J.
1
Chonko, Lawrence B.
1
Cox, Anthony D.
1
Cox, Dena
1
Darden, William R.
1
Ferguson, Jodie L.
1
Fon Sim Ong
1
Hite, Robert E.
1
Madden, Charles S.
1
Nguyen Hung Vu
1
Smith, Ruth Belk
1
True, Sheb L.
1
Weaver, S. Todd
1
Yamashita, Takako
1
Zhu, Meng
1
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Journal of business research : JBR
3
Journal of financial services marketing : JFSM
2
International journal of retail & distribution management
1
International research in the business disciplines
1
Journal of Services Marketing
1
Journal of advertising research
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of promotion management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
Journal of the Academy of Marketing Science
1
Services marketing quarterly
1
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ECONIS (ZBW)
16
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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Retailers' offerings and elderly consumers' need : do retailers understand the elderly?
Lumpkin, James R.
;
Hite, Robert E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 313-326
Persistent link: https://www.econbiz.de/10003579043
Saved in:
2
Shopping orientation segmentation of the elderly consumer
Lumpkin, James R.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 271-284
Persistent link: https://www.econbiz.de/10001020257
Saved in:
3
Interaction effect of ad puffery and ad skepticism on consumer persuasion
Amyx, Douglas Alan
;
Lumpkin, James R.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 403-424
Persistent link: https://www.econbiz.de/10011532986
Saved in:
4
US consumers' willingness to buy foreign-made products : country-of-origin attitude changes from 1982 to 1990
Lumpkin, James R.
-
1996
Persistent link: https://www.econbiz.de/10001215539
Saved in:
5
Shopping patterns of the rural consumer : exploring the relationship between shopping orientations and outshopping
Lumpkin, James R.
- In:
Journal of business research : JBR
14
(
1986
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10001021698
Saved in:
6
Retailing without stores : an examination of catalog shoppers
Lumpkin, James R.
- In:
Journal of business research : JBR
13
(
1985
)
2
,
pp. 139-151
Persistent link: https://www.econbiz.de/10001021725
Saved in:
7
Direct marketing, direct selling, and the mature consumer : a research study
Lumpkin, James R.
;
Caballero, Marjorie J.
;
Chonko, …
-
1989
Persistent link: https://www.econbiz.de/10004070510
Saved in:
8
Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P.
-
1996
Persistent link: https://www.econbiz.de/10014385597
Saved in:
9
Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.
;
Weaver, S. Todd
- In:
Services marketing quarterly
31
(
2010
)
1
,
pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
Saved in:
10
Making ends meet : how will the elderly manage their finances and post-retirement expenses?
Moschis, George P.
;
Burkhalter, Janée N.
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
3
,
pp. 235-241
Persistent link: https://www.econbiz.de/10003698320
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