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ECONIS (ZBW)
7
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1
Understanding the antecedents to the adoption of CRM technology by small retailers
Peltier, James
;
Schibrowsky, John A.
;
Zhao, Yushan
- In:
International small business journal : researching …
27
(
2009
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10003856476
Saved in:
2
A hierarchical model of the internal relationship marketing approach to nurse satisfaction
Peltier, James
;
Schibrowsky, John A.
;
Nill, Alexander F.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 899-918
Persistent link: https://www.econbiz.de/10009763954
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3
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
4
Special issue: Integrated marketing communications
Schultz, Don E.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003881167
Saved in:
5
How US consumers view in-store promotions
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 51-54
Persistent link: https://www.econbiz.de/10008806346
Saved in:
6
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
7
US online shopping : facts, fiction, hopes and dreams
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 99-106
Persistent link: https://www.econbiz.de/10010503923
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