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USA
Consumer behaviour
83,877
Konsumentenverhalten
81,428
Theorie
9,959
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9,782
Relationship marketing
9,363
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9,327
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7,680
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6,763
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4,750
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4,736
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4,390
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4,384
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4,247
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4,213
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4,203
Werbewirkung
3,872
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3,833
Electronic Commerce
3,684
Market segmentation
3,609
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3,601
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3,571
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3,445
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3,288
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3,283
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3,266
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3,189
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20
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19
Schuh, Scott
18
McFadden, Daniel
17
Winter, Joachim
16
Agarwal, Sumit
15
Einav, Liran
15
Heiss, Florian
15
Richards, Timothy J.
14
Han, Heesup
13
Jang, Soocheong
13
Nayga, Rodolfo M.
12
Tonsor, Glynn T.
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Allcott, Hunt
10
Barber, Nelson
10
Cawley, John H.
10
Chomsisengphet, Souphala
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Lusardi, Annamaria
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
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9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
McFadden, Dawn Thilmany
9
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9
Nevo, Aviv
9
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9
Souleles, Nicholas S.
9
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8
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8
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8
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8
Slacalek, Jirka
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Cornell University / Department of Agricultural Economics
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IGI Global
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INSEAD
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Springer Fachmedien Wiesbaden
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1
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1
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1
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1
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Working paper / National Bureau of Economic Research, Inc.
251
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
Journal of retailing and consumer services
72
Journal of business research : JBR
68
Psychology & marketing
64
Journal of fashion marketing and management
61
NBER working paper series
59
International journal of hospitality management
52
American journal of agricultural economics
48
The journal of consumer marketing
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
International journal of consumer studies
38
Journal of advertising research
38
The American economic review
38
Journal of advertising : official publication of the American Academy of Advertising
34
Journal of international consumer marketing
34
Journal of marketing theory and practice
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
33
International journal of retail & distribution management
30
American economic journal : a journal of the American Economic Association
28
Journal of consumer behaviour : an international research review
28
International journal of sport management and marketing : IJSMM
27
Discussion paper / Centre for Economic Policy Research
25
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
25
Journal of sport management : the official journal of the North American Society of Sport Management
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Applied economics
22
Journal of food products marketing
22
Journal of business ethics : JOBE
21
The review of economics and statistics
21
Journal of hospitality marketing & management
20
Journal of marketing
20
Journal of travel and tourism marketing
20
Young consumers : insight and ideas for responsible marketers
20
Agricultural and resource economics review : ARER
19
Services marketing quarterly
19
Finance and economics discussion series
18
Journal of agricultural and applied economics
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
80
EconStor
66
Other ZBW resources
63
OLC EcoSci
13
RePEc
9
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1
Boomer marketing : selling to a recession resistant market
Chaston, Ian
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003782038
Saved in:
2
The affluent consumer : marketing and selling the luxury lifestyle
Michman, Ronald D.
;
Mazze, Edward M.
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003339753
Saved in:
3
Die Wandlung des Konsumverhaltens älterer Konsumenten seit dem Zweiten Weltkrieg
Kaib, Iris
-
2008
Persistent link: https://www.econbiz.de/10003494227
Saved in:
4
How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives : the case of premium durables
Löffler, Michael
;
Decker, Reinhold
- In:
Journal of customer behaviour
10
(
2011
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10009577351
Saved in:
5
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
6
Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002099391
Saved in:
7
Wine market segmentation by age generations in the Western US : expectations after the COVID-19 pandemic
Wolf, Marianne McGarry
;
Wolf, Mitchell
;
Lecat, Benoit
- In:
International journal of wine business research
34
(
2022
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10013361908
Saved in:
8
Customer segmentation perceptions of farm credit associations
Briggeman, Brian C.
;
Kenkel, Philip
- In:
Agricultural finance review
68
(
2008
)
2
,
pp. 227-236
Persistent link: https://www.econbiz.de/10003797265
Saved in:
9
Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara
-
2008
Persistent link: https://www.econbiz.de/10003440523
Saved in:
10
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
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