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1936-2006
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ECONIS (ZBW)
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Industrial marketing management : cases and readings
LaPlaca, Peter J.
(
contributor
)
-
1984
-
1st ed
Persistent link: https://www.econbiz.de/10000331662
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2
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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3
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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4
A note on knowledge development in marketing
Hajikhani, Amjad
;
LaPlaca, Peter J.
- In:
Business-to-business marketing management : strategies, …
,
(pp. 11-39)
.
2012
Persistent link: https://www.econbiz.de/10009532811
Saved in:
5
Implementing interfunctionally-coordinated market orientation in industrial SMEs : lessons learned in commodity markets
Wang, Yong Jian
;
LaPlaca, Peter J.
;
Guo, Chiquan
;
Hao, …
- In:
Journal of managerial issues : JMI
29
(
2017
)
4
,
pp. 428-449
Persistent link: https://www.econbiz.de/10011771215
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6
Streamlining interfunctional coordination in industrial SMEs : insights from market-oriented managers
Wang, Yong Jian
;
LaPlaca, Peter J.
;
Zhu, Ying
;
Hao, Andy Wei
- In:
Journal of general management
42
(
2016/2017
)
3
,
pp. 31-40
Persistent link: https://www.econbiz.de/10011708503
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