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USA
Consumer behaviour
62
Konsumentenverhalten
54
Advertising
51
United States
39
Werbung
39
Marketing
23
Advertising effects
21
Werbewirkung
21
Australia
19
Canada
18
Kanada
18
Customer satisfaction
17
Relationship marketing
17
Beziehungsmarketing
16
Green marketing
16
Brand management
15
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15
Hotellerie
15
Markenführung
15
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15
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14
Marketingmanagement
14
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International marketing
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Stakeholder analysis
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Australien
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Emotion
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12
Nonprofit-Organisation
12
Environmental consciousness
11
Gender
11
Service quality
11
Services marketing
11
Umweltbewusstsein
11
China
10
Dienstleistungsqualität
10
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39
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Magnini, Vincent P.
14
Ford, John B.
9
LaTour, Michael S.
8
Karande, Kiran
4
Polonsky, Michael Jay
4
Kim, Peter Beomcheol
3
Merchant, Altaf
3
West, Douglas S.
3
Eckert, Andrew
2
Grau, Stacy Landreth
2
Honeycutt, Earl D.
2
Krishen, Anjala S.
2
LaTour, Kathryn A.
2
Reichert, Tom
2
Singal, Manisha
2
Thelen, Shawn T.
2
Adkins, Mark
1
Arambewela, Rodney
1
Assaf, A. Georges
1
Bartier, Anne-Laure
1
Bui, M̃y
1
Crittenden, Victoria Lynn
1
Cross, Ashley M.
1
Crotts, John C.
1
Farris, Paul W.
1
Ferdous, Ahmed Shahriar
1
Friedman, Mike
1
Garma, Romana
1
Gaskins, John N.
1
Germa, Romana
1
Henthorne, Tony L.
1
Hyun, Sunghyup Sean
1
Kachroo, Pushkin
1
Khantimirov, Denis
1
Khrushchev, Sergei
1
Kim, Dohee
1
Kirchner, Theresa A.
1
Krishen, Anjala Selena
1
Lambiase, Jacqueline
1
Lee, Gyumin
1
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Journal of advertising research
6
International journal of hospitality management
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
International journal of contemporary hospitality management
2
Asia Pacific journal of marketing and logistics
1
Business history review
1
Corporate social responsibility and environmental management
1
European journal of marketing : EJM
1
Gender, culture, and consumer behavior
1
International journal of nonprofit and voluntary sector marketing
1
International journal of the economics of business
1
International marketing review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of international marketing and marketing research
1
Journal of marketing management : MM
1
Journal of nonprofit & public sector marketing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing : an international journal
1
Leadership in nonprofit organizations ; Vol. 1
1
Services marketing quarterly
1
The Cornell School of hotel administration handbook of applied hospitality strategy
1
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
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ECONIS (ZBW)
39
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1
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
2
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
3
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
4
Nostalgia drives donations : the power of charitable appeals based on emotions and intentions
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 450-459
Persistent link: https://www.econbiz.de/10008857199
Saved in:
5
The arts and nonprofit organizations
Kirchner, Theresa A.
;
Ford, John B.
-
2011
Persistent link: https://www.econbiz.de/10008808666
Saved in:
6
Nostalgia and giving to charity : a conceptual framework for discussion and research
Merchant, Altaf
;
Ford, John B.
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 13-30
Persistent link: https://www.econbiz.de/10003689752
Saved in:
7
Strategic marketing in an international marketplace
Ford, John B.
(
ed.
);
Crittenden, Victoria Lynn
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011540145
Saved in:
8
Dissatisfaction after service failures as a realized transaction risk : customer opportunism as a function of external and internal rewards
Khantimirov, Denis
;
Karande, Kiran
;
Ford, John B.
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132180
Saved in:
9
The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States
Ford, John B.
;
Merchant, Altaf
;
Bartier, Anne-Laure
; …
- In:
Journal of business research : JBR
83
(
2018
),
pp. 19-29
Persistent link: https://www.econbiz.de/10011775861
Saved in:
10
Special issue: Green marketing
Polonsky, Michael J.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011385755
Saved in:
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