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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
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How to design international loyalty programs
Kuester, Sabine; Heß, Silke; Stier, Martin - 2009
Persistent link: https://www.econbiz.de/10003932833
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Exporting America : usage of symbols in international advertising under conditions of consumer ethnocentrism and US-focused animosity
Lwin, May O.; Stanaland, Andrea J. S.; Williams, Jerome D. - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 245-278
Persistent link: https://www.econbiz.de/10003978111
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The effect of the governance environment on marketing channel behaviors : the diamond industries in the US, China, and Hong Kong
Li, Shaomin; Karande, Kiran; Zhou, Dongsheng - In: Journal of business ethics : JOBE 88 (2009), pp. 453-471
Persistent link: https://www.econbiz.de/10003958835
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The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
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Der Einfluss der Landeskultur auf die Qualitätsorientierung der Mitarbeiter und Wettbewerbsvorteile in der internationalen Produktpolitik : empirische Basis und kulturpsychologisch...
Töpfer, Armin; Duchmann, Christian - In: Herausforderungen der internationalen marktorientierten …, (pp. 43-75). 2011
Persistent link: https://www.econbiz.de/10008841584
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A cross-category and cross-country analysis of umbrella branding for national and store brands
Erdem, Tülin; Chang, Sue Ryung - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 86-101
Persistent link: https://www.econbiz.de/10009507840
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An exploration of the flipside of international marketing : the acculturation of foreign born residents of the US
Reisinger, Yvette; Crotts, John C. - In: Tourism review : the official journal of the AIEST 67 (2012) 1, pp. 42-50
Persistent link: https://www.econbiz.de/10009550074
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Impact of national culture on online consumer review behavior
Lai, Jianwei; Peng, He; Chou, Hsien-ming; Zhou, Lina - In: Global journal of business research : GJBR 7 (2013) 1, pp. 109-115
Persistent link: https://www.econbiz.de/10009678787