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Goal management in sequential choices : consumer choices for others are more indulgent than personal choices
Laran, Juliano - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 304-314
Persistent link: https://www.econbiz.de/10003997857
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Choosing your future : temporal distance and the balance between self-control and indulgence
Laran, Juliano - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1002-1015
Persistent link: https://www.econbiz.de/10003962963
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Vicarious goal fulfillment : when the mere presence of a healthy option leads to an ironically indulgent decision
Wilcox, Keith; Vallen, Beth; Block, Lauren; Fitzsimons, … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 380-393
Persistent link: https://www.econbiz.de/10003895672
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Indulgence or self-control : a dual process model of the effect of incidental pride on indulgent choice
Wilcox, Keith; Kramer, Thomas; Sen, Sankar - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 151-163
Persistent link: https://www.econbiz.de/10009160925
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Shall I tell you now or later? : assimilation and contrast in the evaluation of experiential products
Wilcox, Keith; Roggeveen, Anne L.; Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 763-773
Persistent link: https://www.econbiz.de/10009409014
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Leave home without it? : the effects of credit card debt and available credit on spending
Wilcox, Keith; Block, Lauren G.; Eisenstein, Eric M. - In: Journal of marketing research : JMR 48 (2011), pp. 78-90
Persistent link: https://www.econbiz.de/10009389972
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The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano; Dalton, Amy N.; Andrade, Eduardo B. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
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Work or fun? : how task construal and completion influence regulatory behavior
Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 6, pp. 967-983
Persistent link: https://www.econbiz.de/10009006656
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Hedonic eating goals and emotion : when sadness decreases the desire to indulge
Salerno, Anthony; Laran, Juliano; Janiszewski, Chris A. - In: Journal of consumer research : JCR ; an … 41 (2014/15) 1, pp. 135-151
Persistent link: https://www.econbiz.de/10010380997
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Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob (ed.); Laran, Juliano (ed.);  … - Winter Marketing Academic Conference <2018, New …; … - 2018
Persistent link: https://www.econbiz.de/10011900987