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Essays in direct marketing : u...
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USA
Konsumentenverhalten
79,814
Consumer behaviour
79,813
Theorie
11,051
Theory
11,038
Entscheidungstheorie
9,054
Relationship marketing
9,054
Beziehungsmarketing
9,049
Decision theory
8,176
Brand management
7,477
Markenführung
7,469
Markenimage
6,637
Brand image
6,629
Online retailing
5,578
Online-Handel
5,578
Customer satisfaction
5,501
Kundenzufriedenheit
5,492
United States
4,813
Social Web
4,757
Social web
4,757
Online-Marketing
4,608
Internet marketing
4,588
Service quality
4,323
Dienstleistungsqualität
4,321
Brand
4,289
Markenartikel
4,245
Experiment
4,141
Einzelhandel
4,115
Deutschland
4,085
Retail trade
4,077
Germany
4,013
Werbewirkung
3,688
Advertising effects
3,679
Electronic Commerce
3,602
Entscheidung
3,584
E-commerce
3,528
Decision
3,444
Emotion
3,262
Advertising
2,984
Werbung
2,968
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904
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571
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3,440
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1,437
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11
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Graue Literatur
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708
Aufsatz im Buch
273
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148
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124
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39
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15
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research-article
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French
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Lusk, Jayson L.
20
Stavins, Joanna
15
Agarwal, Sumit
14
Einav, Liran
14
McFadden, Daniel
14
Han, Heesup
13
Jang, Soocheong
13
Schuh, Scott
13
Goldsmith, Ronald E.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Tucker, Catherine
9
Carpenter, Jason M.
8
Choi, James J.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
Souleles, Nicholas S.
8
Stewart, Hayden
8
Viswanathan, Madhu
8
Yoon, Sukki
8
Zinman, Jonathan
8
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National Bureau of Economic Research
65
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Columbia University / Bureau of Applied Social Research
2
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
USA / Economic Research Service
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
American Management Asssociations
1
American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre for Economic Policy Research
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Deutsches Historisches Institut Washington DC
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Global Development and Environment Institute
1
Goethe-Universität Frankfurt am Main
1
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Working paper / National Bureau of Economic Research, Inc.
255
Journal of consumer research : JCR ; an interdisciplinary bimonthly
148
Journal of retailing and consumer services
71
Journal of business research : JBR
70
NBER working paper series
64
Psychology & marketing
62
International journal of hospitality management
52
Journal of fashion marketing and management
52
American journal of agricultural economics
47
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
The American economic review
39
The journal of consumer marketing
38
International journal of consumer studies
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of international consumer marketing
34
Journal of marketing theory and practice
33
International journal of retail & distribution management
30
Sport marketing quarterly : preferred journal of the Sport Marketing Association
30
Journal of consumer behaviour : an international research review
29
American economic journal : a journal of the American Economic Association
28
Journal of advertising research
27
International journal of sport management and marketing : IJSMM
26
The review of economics and statistics
26
Discussion paper / Centre for Economic Policy Research
25
Applied economics
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
Journal of food products marketing
22
Journal of marketing
21
Journal of advertising : official publication of the American Academy of Advertising
20
Journal of business ethics : JOBE
20
Journal of travel and tourism marketing
20
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Services marketing quarterly
18
Young consumers : insight and ideas for responsible marketers
18
Agricultural and resource economics review : ARER
17
Finance and economics discussion series
17
Journal of hospitality marketing & management
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
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ECONIS (ZBW)
4,860
USB Cologne (EcoSocSci)
14
Other ZBW resources
11
EconStor
2
RePEc
1
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1
Going local : exploring consumer behavior and motivations for direct food purchases
McFadden, Dawn Thilmany
;
Bond, Craig A.
;
Bond, Jennifer …
- In:
American journal of agricultural economics
90
(
2008
)
5
,
pp. 1303-1309
Persistent link: https://www.econbiz.de/10003783469
Saved in:
2
Pharmaceutical promotion in an age of consumerism
Donohue, Julie Marie
-
2004
Persistent link: https://www.econbiz.de/10003776824
Saved in:
3
Psychological factors affecting perceptions of unsolicited commercial e-mail
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10003862207
Saved in:
4
Possible disparities in consumers' perceptions toward personalized advertising caused by cultural differences : US and Korea
Yu, Jay Hyunjae
;
Cude, Brenda J.
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 251-269
Persistent link: https://www.econbiz.de/10003902793
Saved in:
5
Kognitiv-behavioristische Analyse der Determinanten ausgewählter Parameter des Verbraucherverhaltens in der landwirtschaftlichen Direktvermarktung
Heer, Ines Margarete
-
2006
Persistent link: https://www.econbiz.de/10003484923
Saved in:
6
Consumers responses to coupons in direct-to-consumer advertising of prescription drugs
Bhutada, Nilesh S.
;
Cook, Christopher L.
;
Perri, Matthew
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 333-346
Persistent link: https://www.econbiz.de/10003933251
Saved in:
7
Nostradamus knows direct interactive marketing: direct marketers as 21st-century trend messengers
Hauser, William J.
-
2007
Persistent link: https://www.econbiz.de/10003522398
Saved in:
8
Strategic change within the pharmaceutical industry : the impact of direct-to-consumer advertising for prescription medicines
Hughes-Morgan, Margaret
;
Kendrick, Joelle L.
;
Morgan, …
- In:
International journal of information systems and change …
4
(
2009/10
)
3
,
pp. 246-257
Persistent link: https://www.econbiz.de/10003986646
Saved in:
9
What influences consumer choice of fresh produce purchase location?
Bond, Jennifer Keeling
;
McFadden, Dawn Thilmany
;
Bond, …
- In:
Journal of agricultural and applied economics
41
(
2009
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003876431
Saved in:
10
A conceptual framework for unsolicited commercial e-mail : perceived intrusiveness and privacy concerns
Morimoto, Mariko
;
Macias, Wendy
- In:
Journal of internet commerce
8
(
2009
)
3/4
,
pp. 137-160
Persistent link: https://www.econbiz.de/10003941375
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