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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Journal of evolutionary economics : JEE
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ECONIS (ZBW)
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Organizational renewal in family firms
Drakopoulou-Dodd, Sarah
;
Theoharakis, Vasilis
; …
- In:
The international journal of entrepreneurship and innovation
15
(
2014
)
2
,
pp. 67-78
Persistent link: https://www.econbiz.de/10010375364
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Firm adaptiveness and performance heterogeneity : the case of sales-advertising dynamics in an evolving product market
Vakratsas, Demetrios
;
Ma, Zhenfeng
- In:
Journal of evolutionary economics : JEE
19
(
2009
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10003805314
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3
How DTCA influences prescription pharmaceutical markets
Vakratsas, Demetrios
;
Kolsarici, Ceren
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 651-672)
.
2014
Persistent link: https://www.econbiz.de/10010353469
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4
Protecting positioning innovations : the emergence of non-traditional trademark registrations
Mishra, Saurabh
;
Vakratsas, Demetrios
;
Krasnikov, …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 307-318
Persistent link: https://www.econbiz.de/10011930015
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