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Marketing
31,412
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6,985
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965
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845
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807
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757
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722
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Kotler, Philip
19
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15
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10
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9
Bedeian, Arthur G.
8
Griffin, Ricky W.
8
Hartley, Robert F.
8
Pearce, John A.
8
Robinson, Richard B.
8
Bovée, Courtland L.
7
Gitman, Lawrence J.
7
Hirt, Geoffrey A.
7
Jones, Gareth R.
7
Kinicki, Angelo
7
McHugh, James M.
7
Nickels, William G.
7
Thill, John V.
7
Byars, Lloyd L.
6
Hirschey, Mark
6
Ivancevich, John M.
6
Kreitner, Robert
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
McDaniel, Carl D.
6
McHugh, Susan M.
6
Perreault, William D.
6
Robbins, Stephen P.
6
Taylor, Bernard W.
6
Block, Stanley B.
5
Certo, Samuel C.
5
Daves, Phillip R.
5
Doherty, Neil A.
5
George, Jennifer M.
5
Homburg, Christian
5
Houston, Joel F.
5
Keat, Paul G.
5
Keegan, Warren J.
5
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5
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5
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American Marketing Association
16
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4
NetLibrary, Inc
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3
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3
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2
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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2
Eurohandelsinstitut
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IGI Global
2
Institute for Operations Research and the Management Sciences
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J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
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University of Chicago
2
University of Chicago / Graduate School of Business
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University of Chicago / School of Business
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Alfred P. Sloan School of Management
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American Association of Cost Engineers
1
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American Society for Public Administration
1
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1
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1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Credit Union National Association
1
Ernst & Whinney
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Georgia State College of Business Administration
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Harvard Graduate School of Business Administration
1
IMP Group
1
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European Journal of Marketing
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing
11
Journal of marketing education : JME
11
International Journal of Bank Marketing
10
Journal of management history : JMH
10
McGraw-Hill series in management
10
Journal of the Academy of Marketing Science
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business ethics : JOBE
8
Journal of business-to-business marketing
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
SpringerLink / Bücher
7
The Irwin series in management and the behavioral sciences
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of Consumer Marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Routledge library editions
6
The McGraw-Hill/Irwin series in finance, insurance, and real estate
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
International Marketing Review
5
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of food products marketing
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
McGraw-Hill series in marketing
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ECONIS (ZBW)
1,918
USB Cologne (EcoSocSci)
104
Other ZBW resources
60
RePEc
7
EconStor
5
BASE
3
OLC EcoSci
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1
The dictionary of
marketing
Ostrow, Rona
;
Smith, Sweetman R.
-
1988
Persistent link: https://www.econbiz.de/10000743286
Saved in:
2
Retail
marketing
: for employees, managers, and entrepreneurs
Meyer, Warren G.
(
contributor
)
-
1988
-
8. ed
Persistent link: https://www.econbiz.de/10000743328
Saved in:
3
Dictionary of
marketing
& advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
4
The Trademark reporter
United States Trademark Association
-
1911-2013: New York, NY : [Verlag nicht ermittelbar]
-
1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614
Saved in:
5
Scientific
marketing
management
White, Percival
-
1978
-
Repr. ed
Persistent link: https://www.econbiz.de/10000683644
Saved in:
6
Applications of management sciences in
marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
7
Managerial analysis in
marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
8
Small business
marketing
: a selected and annotated bibliography
Brannen, William H.
-
1978
Persistent link: https://www.econbiz.de/10000053085
Saved in:
9
Marketing
in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
10
Marketing
and business research
Heidingsfield, Myron S.
;
Eby jr., Frank H.
-
1962
Persistent link: https://www.econbiz.de/10002765592
Saved in:
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