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USA
Market entry
7
Markteintritt
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Marketing
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Marketing management
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Marketingmanagement
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Innovation
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United States
3
Advertising
2
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online retailing
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Abnormal stock returns
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Brand
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Brand identity
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Business costs
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Börsenkurs
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Capital income
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Carryover advertising
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Consumer goods
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Consumer goods marketing
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Costs
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Erfolgsfaktor
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Feature imitation
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English
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Robinson, William Thomas
3
Chiang, Jeongwen
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Min, Sunwook
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
1
The journal of industrial economics
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ECONIS (ZBW)
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1
Market pioneering and market share in consumer goods industries
Robinson, William Thomas
-
1984
Persistent link: https://www.econbiz.de/10000690038
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Are Sutton's predictions robust? : Empirical insights into advertising, R&D, and concentration
Robinson, William Thomas
- In:
The journal of industrial economics
44
(
1996
)
4
,
pp. 389-408
Persistent link: https://www.econbiz.de/10001212232
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3
Is the first to market the first to fail? : Empirical evidence for manufacturing businesses
Robinson, William Thomas
;
Min, Sunwook
-
1998
Persistent link: https://www.econbiz.de/10000993057
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