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To what extent did external events and news versus the candidates' own actions drive the 2016 election outcome? And were candidates misled if they focused on traditional market research versus the newer probabilistic polls? Based on the dynamic political will formation framework, the authors...
Persistent link: https://www.econbiz.de/10012827141
As U.S. corporate profit margins have made it to record highs, a debate has raged between those who place their hopes on a new paradigm of sustained high profits and those who believe in capitalism's efficiency and the tendency of margins to revert to the mean. Using a bottoms-up analysis...
Persistent link: https://www.econbiz.de/10013044291
capital and availability highlights how barriers to entry, such as regulation and high traditional marketing costs, sustained …
Persistent link: https://www.econbiz.de/10013242082
Between 2006 and 2011, daily print newspapers in the U.S. lost 20% of their paid subscribers, partly due to increasing availability of alternative sources of news, such as free content provided on newspaper websites and by news aggregators such as Yahoo. However, contrary to the expectation that...
Persistent link: https://www.econbiz.de/10012967002
This book chapter appears in the CAMBRIDGE HANDBOOK ON INTERNATIONAL AND COMPARATIVE TRADEMARK LAW, edited by Jane C. Ginsburg and Irene Calboli (Cambridge Univ. Press 2020). The Chapter provides an overview of the defenses to trademark infringement, dilution, and false endorsement claims that...
Persistent link: https://www.econbiz.de/10014098171
I analyze a data set on the characteristics of 399 US presidential TV ads for seventeen election campaigns, 1952-2016, by modelling their impact on the probability of the candidate favored in each ad winning the presidential election to which the ad relates. Certain emotional variables are found...
Persistent link: https://www.econbiz.de/10014088307
Third-party cookies and related 'offsite' tracking technologies are frequently used to share user data across applications in support of ad delivery. These data are viewed as highly valuable for online advertisers, but their usage faces increasing headwinds. In this paper, we quantify the...
Persistent link: https://www.econbiz.de/10015056091
supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations …
Persistent link: https://www.econbiz.de/10010281315
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