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Television: back to the future
Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni - In: Journal of advertising research 49 (2009) 2, pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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Word of mouth and the viewing of television programs
Romaniuk, Jenni - In: Journal of advertising research 47 (2007) 4, pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
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How do shoppers behave online? : an observational study of online grocery shopping
Anesbury, Zachary; Nenycz-Thiel, Magda; Dawes, John; … - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 261-270
Persistent link: https://www.econbiz.de/10011508824
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Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate; Romaniuk, Jenni - In: Journal of advertising research 50 (2010) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
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Barriers to increasing donor support : evidence on the incidence and nature of brand rejection
Faulkner, Margaret; Truong, Oanh; Romaniuk, Jenni - In: Nonprofit and voluntary sector quarterly 44 (2015) 5, pp. 1007-1025
Persistent link: https://www.econbiz.de/10011382687