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Marketing management
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Uslay, Can
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Journal of business-to-business marketing
3
International journal of information systems and change management : IJISCM
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
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1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing : metaphors and metamorphosis
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ECONIS (ZBW)
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1
The adoption of technology orientation in healthcare delivery : case study of a large-scale hospital and healthcare system's electronic health record
Lee, Olivia F.
;
Meuter, Matthew L.
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
4
,
pp. 355-374
Persistent link: https://www.econbiz.de/10008778656
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2
Information management and regulatory compliance : a case analysis
Chen, Jim Q.
;
Kurtz, Janell M.
;
Lee, Olivia F.
- In:
International journal of information systems and change …
4
(
2009/10
)
1
,
pp. 42-56
Persistent link: https://www.econbiz.de/10003928215
Saved in:
3
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
4
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
5
Marketing/entrepreneurship interface research priorities (2010-2012)
Uslay, Can
;
Teach, Richard D.
- In:
Journal of research in marketing and entrepreneurship : JRME
10
(
2008
)
1
,
pp. 70-75
Persistent link: https://www.econbiz.de/10003949111
Saved in:
6
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
7
Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.
;
Uslay, Can
;
Erenburg, Grigori
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
Saved in:
8
The globalization of markets and the rule of three
Seth, Jagdish N.
;
Uslay, Can
;
Sisodia, Rajendra
- In:
Marketing : metaphors and metamorphosis
,
(pp. 26-41)
.
2008
Persistent link: https://www.econbiz.de/10003746799
Saved in:
9
Commentary on "The essence of business marketing theory, research and tactics : contributions by the Journal of Business-to-Business Marketing," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
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