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USA
Spieltheorie
45,509
Game theory
43,163
Theorie
20,105
Theory
19,482
Brand image
11,269
Markenimage
11,157
Product quality
10,858
Produktqualität
10,844
Consumer behaviour
9,182
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9,133
Brand management
7,547
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7,505
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7,409
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6,974
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3,792
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3,755
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3,669
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3,600
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3,594
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3,564
game theory
2,945
United States
2,528
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2,389
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2,348
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2,290
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2,288
Nichtkooperatives Spiel
1,983
Noncooperative game
1,936
Kooperatives Spiel
1,903
Cooperative game
1,873
Öffentliche Güter
1,849
Public goods
1,843
Duopol
1,795
Qualitätsmanagement
1,781
Duopoly
1,766
Quality management
1,725
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1,722
Supply chain
1,718
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1,716
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Harsanyi, John C.
16
Feenstra, Robert C.
11
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9
Manova, Kalina
9
Sun, Stephen Teng
9
Van Reenen, John
9
Yu, Zhihong
9
Kennedy, Philip Lynn
8
Krueger, Alan B.
8
Lifshitz, Osnat
8
Waldfogel, Joel
8
Bayer, Ralph-C.
7
Einav, Liran
7
List, John A.
7
Mas, Alexandre
7
Berndt, Ernst R.
6
Eḳshṭain, Tsevi
6
Jin, Ginger Zhe
6
Lofstrom, Magnus
6
Oberhofer, Harald
6
Opitz, Christian
6
Rupp, Nicholas G.
6
Uri, Noel Dean
6
Winner, Hannes
6
Zeckhauser, Richard
6
Aizcorbe, Ana M.
5
Albrecht, James W.
5
Aoki, Masahiko
5
Audretsch, David B.
5
Austen-Smith, David
5
Bulow, Jeremy
5
Bönte, Werner
5
Cutler, David M.
5
Deming, William Edwards
5
Dreher, Axel
5
Dufwenberg, Martin
5
Franck, Egon
5
Gautier, Pieter
5
Hoxby, Caroline M.
5
Knittel, Christopher R.
5
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National Bureau of Economic Research
24
IGI Global
9
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3
Friedrich-Schiller-Universität Jena
3
USA / General Accounting Office
3
Columbia University / Bureau of Applied Social Research
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Hongkong / Securities and Futures Commission
2
Kyi͏̈vsʹkyj mižnarodnyj universytet / Naukovo-doslidnyj instytut hlobalizacii͏̈ ta jevropejs'koi͏̈ integracii͏̈
2
Meždunarodnaja naučno-praktičeskaja konferencija "Vodnye resursy Central'noj Azii i ich ispolʹzovanie" <2016, Almaty>
2
Rutgers University / Department of Economics
2
American Management Association
1
Australian National University / Faculty of Economics and Commerce
1
Boston College / Department of Economics
1
Business Information Centre <Toronto>
1
California Agricultural Experiment Station
1
Center for International Food and Agricultural Policy
1
Centre d'Observation Economique
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Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
1
Cornell University / Department of Agricultural Economics
1
Defense Advanced Research Projects Agency
1
Erasmus Research Institute of Management
1
Escola de Pós-Graduação em Economia <Rio de Janeiro>
1
European Organization for Quality Control
1
European University Institute
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Irving B. Harris Graduate School of Public Policy Studies
1
John F. Kennedy School of Government
1
Joint Minnesota Padova Conference on Food, Agriculture, and the Environment <4, 1994, Wayzata, Minn.>
1
Kalifornien / Department of Conservation
1
Katholieke Universiteit Brabant / Faculteit der Economische Wetenschappen
1
Kerala / Directorate of Census Operations
1
London School of Economics and Political Science
1
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Working paper / National Bureau of Economic Research, Inc.
99
Discussion paper / Centre for Economic Policy Research
27
Games and economic behavior
27
The review of economics and statistics
24
NBER working paper series
23
American journal of agricultural economics
22
Journal of economic behavior & organization : JEBO
19
The American economic review
19
Discussion paper series / IZA
17
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Journal of political economy
16
Psychology & marketing
15
The journal of product & brand management
15
Economics letters
14
European journal of operational research : EJOR
13
Journal of financial economics
13
The review of financial studies
13
Working paper
13
Applied economics
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
CESifo working papers
11
International journal of industrial organization
11
The journal of industrial economics
11
The journal of law, economics, & organization
11
Economic inquiry : journal of the Western Economic Association International
10
International journal of hospitality management
10
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
10
The journal of brand management : an international journal
10
The journal of finance : the journal of the American Finance Association
10
Journal of financial and quantitative analysis : JFQA
9
Discussion paper
8
European economic review : EER
8
Health affairs : at the intersection of health, health care, and policy
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of business research : JBR
8
Management international review : mir ; journal of international business
8
Review of quantitative finance and accounting
8
Southern economic journal
8
SpringerLink / Bücher
8
The Rand journal of economics
8
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ECONIS (ZBW)
2,538
EconStor
23
USB Cologne (EcoSocSci)
8
Other ZBW resources
7
RePEc
2
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1
Factors affecting the acquisition and transfer of novel attribute relationships to new product categories
Shapiro, Stewart
;
Spence, Mark T.
;
Gregan-Paxton, Jennifer
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 122-144
Persistent link: https://www.econbiz.de/10003812262
Saved in:
2
The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
4
,
pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
Saved in:
3
Consumer evaluations of brand extension : the roles of case-based reminding on brand-to-brand similiarity
Shen, Yung-cheng
;
Bei, Lien-ti
;
Chu, Chia-hsien
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 91-113
Persistent link: https://www.econbiz.de/10008856894
Saved in:
4
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
5
Fortuitous brand image transfer : investigating the side effect of concurrent sponsorships
Carrillat, François A.
;
Harris, Eric G.
;
Lafferty, …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003986816
Saved in:
6
Do line extensions influence parent brand equity? : an investigation of supermarket packaged goods
Sinapuelas, Ian Clark
;
Sisodiya, Sanjay Ram
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 18-26
Persistent link: https://www.econbiz.de/10003963591
Saved in:
7
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
8
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
9
Nothing can tear us apart : the effect of brand identity fusion in consumer-brand relationships
Lin, Jhih-Syuan
;
Sung, Yongjun
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 54-69
Persistent link: https://www.econbiz.de/10010251722
Saved in:
10
Conceptualisation and modelling of the process behind brand association transfer
Boisvert, Jean
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
4
,
pp. 541-556
Persistent link: https://www.econbiz.de/10009268684
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