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USA
Brand image
11,174
Markenimage
11,060
Consumer behaviour
10,583
Konsumentenverhalten
10,538
Werbewirkung
8,005
Advertising effects
7,779
Brand management
7,687
Markenführung
7,649
Kulturelle Identität
5,995
Cultural identity
5,442
Sozialpsychologie
4,313
Werbung
3,941
Advertising
3,910
Brand
3,569
Markenartikel
3,543
Online-Marketing
2,902
Internet marketing
2,882
Social psychology
2,610
Relationship marketing
2,147
Beziehungsmarketing
2,142
Theorie
1,895
Theory
1,847
Deutschland
1,679
Social Web
1,667
Social web
1,666
Germany
1,502
United States
1,499
Marketingmanagement
1,087
Marketing management
1,082
Unternehmenskultur
1,029
Culture
1,022
Corporate culture
1,016
Persönlichkeitspsychologie
1,002
Personality psychology
994
Interkulturelles Management
986
Welt
983
World
973
Cross-cultural management
960
Emotion
934
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113
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Kaiser, Harry M.
10
Mueller, Barbara
9
Diehl, Sandra
7
Bertrand, Marianne
6
Kamenica, Emir
6
McQuarrie, Edward F.
6
Phillips, Barbara J.
6
Sung, Yongjun
6
Tekin, Erdal
6
Cheong, Yunjae
5
Choi, Yung Kyun
5
Goldfarb, Avi
5
Tucker, Catherine
5
Bakir, Aysen
4
Ball, Laurence M.
4
Bargain, Olivier
4
Decoster, André
4
Dolls, Mathias
4
Duncan, Brian
4
Epstein, Gil S.
4
Fernández, Raquel
4
Fogli, Alessandra
4
Gao, Zhihong
4
Grossman, Michael
4
Hartmann, Wesley R.
4
Kalliny, Morris
4
Kim, Kihan
4
Lindner Pomerantz, Renana
4
Muehling, Darrel D.
4
Neumann, Dirk
4
Nix, Emily
4
Okazaki, Shintaro
4
Peichl, Andreas
4
Qian, Nancy
4
Richards, Timothy J.
4
Russell, Cristel Antonia
4
Taylor, Charles Raymond
4
Terlutter, Ralf
4
Yoon, Hye Jin
4
Zhang, Jing
4
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National Bureau of Economic Research
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Russell Sage Foundation
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Friedrich-Schiller-Universität Jena
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
ASKO-Europa-Stiftung
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Australian Council for Health, Physical Education and Recreation
1
Brookings Institution
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Fraunhofer IRB-Verlag
1
Fraunhofer-Institut für Integrierte Schaltungen
1
Friedrich-Ebert-Stiftung / Abteilung Internationale Entwicklungszusammenarbeit
1
IGI Global
1
INSEAD
1
Ifo Institut
1
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1
J. L. Kellogg Graduate School of Management
1
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1
Otto-Friedrich-Universität Bamberg
1
Springer Fachmedien Wiesbaden
1
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1
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1
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Journal of advertising research
69
Journal of advertising : official publication of the American Academy of Advertising
54
Psychology & marketing
32
Working paper / National Bureau of Economic Research, Inc.
25
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of international consumer marketing
19
Journal of business research : JBR
18
The journal of consumer marketing
15
Journal of marketing communications
14
Journal of promotion management : JPM
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of business ethics : JOBE
13
The journal of product & brand management
13
Journal of fashion marketing and management
12
Journal of current issues and research in advertising : JCIRA
11
Journal of marketing
11
Journal of retailing and consumer services
11
Journal of consumer behaviour : an international research review
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
The journal of brand management : an international journal
10
Discussion paper series / IZA
9
International journal of hospitality management
9
Journal of career development
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
NBER working paper series
9
American journal of agricultural economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of global marketing
8
Journal of international marketing
8
Journal of marketing theory and practice
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Asia Pacific journal of marketing and logistics
7
Faculty & research / Insead : working paper series
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Academy of Management journal : AMJ
6
Health marketing quarterly
6
International business and economics research journal
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
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ECONIS (ZBW)
1,484
USB Cologne (EcoSocSci)
179
EconStor
12
RePEc
1
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1
Perceived "hispanicness" versus "americanness" : a study of brand ethnicity with Hispanic consumers
Li, Cong
;
Tsai, Wan-hsiu Sunny
;
Soruco, Gonzalo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10009789455
Saved in:
2
The effect of associated group identities on team identity
Heere, Bob
;
James, Jeffrey
;
Yoshida, Masayuki
;
Scremin, …
- In:
Journal of sport management : the official journal of …
25
(
2011
)
6
,
pp. 606-621
Persistent link: https://www.econbiz.de/10009425049
Saved in:
3
The U. S. gun culture seen through the lens of consumer culture theory : self-sufficiency, safety, and privacy
Littlefield, Jon
-
2013
Persistent link: https://www.econbiz.de/10010239630
Saved in:
4
The visual politics of U. S. gun culture
Witkowski, Terrence H.
-
2013
Persistent link: https://www.econbiz.de/10010239640
Saved in:
5
Consumer culture theory : building community across borders
Belk, Russell W.
;
Price, Linda L.
;
Peñaloza, Lisa
-
2013
Persistent link: https://www.econbiz.de/10010239652
Saved in:
6
Economics as a symptom of sadism : pathology in American culture and education and the legitimizing myths that support it
Kassel, Harold
-
2005
Persistent link: https://www.econbiz.de/10002404871
Saved in:
7
The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.
;
Griffin, Thomas
;
Paolo, Peter di
; …
- In:
International business and economics research journal
8
(
2009
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
Saved in:
8
Sex appeal in advertising : what consumers think
Sukanlaya Sawang
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
Saved in:
9
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
Saved in:
10
How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.
;
Agrusa, Jerome
- In:
International business and economics research journal
6
(
2007
)
10
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
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