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Marketing strategies and portfolio analyses
Krug, Kersti; Weinberg, Charles B. - In: The Routledge companion to nonprofit marketing, (pp. 75-91). 2008
Persistent link: https://www.econbiz.de/10003592595
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Evolutionary approach to the development of decision support systems in the movie industry
Eliashberg, Jehoshua; Swami, Sanjeev; Weinberg, Charles B. - In: Decision support systems : DSS ; the international journal 47 (2009) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003852588
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Playoff payoff : Super Bowl advertising for movies
Ho, Jason Y. C.; Dhar, Tirtha; Weinberg, Charles B. - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 168-179
Persistent link: https://www.econbiz.de/10003885165
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The long-term box office performance of sequel movies
Dhar, Tirtha; Sun, Guanghui; Weinberg, Charles B. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 13-29
Persistent link: https://www.econbiz.de/10009517729
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The welfare and equity implications of competition in television broadcasting : the role of viewer tastes
Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Journal of cultural economics 30 (2006) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10003363760
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How good are you at getting a lower price? : a field study of the US automobile market
Zeng, Xiaohua; Dasgupta, Srabana; Weinberg, Charles B. - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 2, pp. 255-274
Persistent link: https://www.econbiz.de/10009631229
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Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10004619287
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Public and nonprofit marketing : cases and readings
Lovelock, Christopher H.; Weinberg, Charles B. - 1984
Persistent link: https://www.econbiz.de/10013491088