Narrow search
Showing 1 - 10 of 13,251
Cover Image
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.; Jeon, Hyo Jin; Mumdziev, Nada; … - In: Journal of marketing channels : ... distribution … 23 (2016) 4, pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Cover Image
An exploration of US-made clothing in China
Shen, Dong; Wang, Qiuyue - In: Journal of fashion marketing and management 21 (2017) 2, pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Cover Image
Branding and the marketing of technological and industrial products
Melewar, T. C. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003990909
Cover Image
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Cover Image
Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven - In: The journal of consumer marketing 31 (2014) 4, pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
Cover Image
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Cover Image
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana; Kelley, James B.; Youn, James B.; Chen, Qimei - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Cover Image
Die Kunst moderner Markenführung : Die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah - 2011
entscheidend für den Unternehmenserfolg. Sarah Antwerpes analysiert die Erfolgsfaktoren der Markenführung und leitet die …
Persistent link: https://www.econbiz.de/10014425319
Cover Image
Die Kunst moderner Markenführung : die "Marke Obama" als Wegweiser für erfolgreiches Marketing
Antwerpes, Sarah - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008824236
Cover Image
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders; Bardhi, Fleura; Venkatraman, Meera - In: International marketing review 27 (2010) 5, pp. 519-540
Persistent link: https://www.econbiz.de/10008906890