Narrow search
Showing 1 - 5 of 5
Cover Image
The comfort food fallacy : avoiding old favorites in times of change
Wood, Stacy - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 950-963
Persistent link: https://www.econbiz.de/10003962540
Cover Image
Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait; Wood, Stacy - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
Cover Image
The bad thing about good games : the relationship between close sporting events and game-day traffic fatalities
Wood, Stacy; McInnes, Melayne Louise Morgan; Norton, … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 611-621
Persistent link: https://www.econbiz.de/10009407897
Cover Image
The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114
Cover Image
Preference exploration and learning : the role of intensiveness and extensiveness of experience
Hoeffler, Steve; Ariely, Dan; West, Pat; Duclos, Rod - In: Journal of consumer psychology : JCP : the official … 23 (2013) 3, pp. 330-340
Persistent link: https://www.econbiz.de/10009779766