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USA
Consumer behaviour
24
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24
New product development
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11
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Wood, Stacy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Brand management ; Vol. 1
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
5
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1
The comfort food fallacy : avoiding old favorites in times of change
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
6
,
pp. 950-963
Persistent link: https://www.econbiz.de/10003962540
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2
Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait
;
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
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3
The bad thing about good games : the relationship between close sporting events and game-day traffic fatalities
Wood, Stacy
;
McInnes, Melayne Louise Morgan
;
Norton, …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 611-621
Persistent link: https://www.econbiz.de/10009407897
Saved in:
4
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
5
Preference exploration and learning : the role of intensiveness and extensiveness of experience
Hoeffler, Steve
;
Ariely, Dan
;
West, Pat
;
Duclos, Rod
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
3
,
pp. 330-340
Persistent link: https://www.econbiz.de/10009779766
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