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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao; Zhou, Ling; Mou, Yupeng; Zhao, Jing - In: Industrial marketing management : the international … 43 (2014) 5, pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
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Promotion campaigns in Canada, Germany, New Zealand & USA
Fischer, Wolfgang Chr.; Intsch, Andrea; Knight, John; … - In: Country of origin : a law and economics approach to the …, (pp. 31-52). 2007
Persistent link: https://www.econbiz.de/10003503675
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Using region to market wine to international consumers
Sutanonpaiboon, Janejira; Atkin, Thomas - In: Journal of food products marketing 18 (2012) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009509755
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"Swiss-made" : stereotypes and their effects on consumers' perceptions
Sollberger, Pierre A.; Pfeiffer, Baptiste G. - 2004
Persistent link: https://www.econbiz.de/10002253170
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Die Rechtsdurchsetzung von Swissness durch das IGE und die Verbände im In- und Ausland : mit Fokus auf die EU, Deutschland, die USA und China
Stärkle, David - 2018 - [1. Auflage]
Persistent link: https://www.econbiz.de/10011968797
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Country image management : Brand Spain in the United States (U.S.)
Kilduff, Kerry; Núñez-Tabales, Julia M. - In: Regional and sectoral economic studies : RSES 14 (2014) 2, pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
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Empirical validation of the country-of-cultural origin model : does cultural experience affect purchase intention?
Yoon, Sungjoon; Lee, Heejung - In: Journal of international consumer marketing 31 (2019) 1, pp. 53-65
Persistent link: https://www.econbiz.de/10012200692