//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Use, abuse or contribute! : a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
Schweiz
42,495
Strategisches Management
33,536
Strategic management
32,788
Marketing
31,285
Switzerland
22,013
Neuseeland
11,735
New Zealand
11,197
Öffentlichkeitsarbeit
9,840
Deutschland
9,779
Public relations
9,315
Theorie
8,674
Theory
8,608
Germany
7,810
United States
5,433
Marketingmanagement
4,663
Marketing management
4,441
Unternehmenserfolg
3,956
Firm performance
3,827
Consumer behaviour
3,591
Konsumentenverhalten
3,431
Innovation
3,215
Management
3,116
Organizational change
3,031
Herkunftsbezeichnung
3,026
SME
2,975
KMU
2,969
Designation of origin
2,961
Organisatorischer Wandel
2,953
Multinationales Unternehmen
2,946
Corporate social responsibility
2,896
Corporate Social Responsibility
2,872
Transnational corporation
2,821
Innovationsmanagement
2,636
Welt
2,597
Unternehmen
2,570
World
2,570
marketing
2,568
Australien
2,523
Großbritannien
2,492
more ...
less ...
Online availability
All
Undetermined
680
Free
511
Type of publication
All
Article
3,181
Book / Working Paper
2,778
Journal
20
Other
2
Type of publication (narrower categories)
All
Article in journal
2,264
Aufsatz in Zeitschrift
2,264
Graue Literatur
707
Non-commercial literature
707
Aufsatz im Buch
693
Book section
693
Working Paper
510
Arbeitspapier
466
Hochschulschrift
402
Collection of articles of several authors
320
Sammelwerk
320
Thesis
315
Case study
172
Fallstudie
172
Aufsatzsammlung
138
Lehrbuch
122
Textbook
117
Konferenzschrift
89
Bibliografie enthalten
77
Bibliography included
77
Reprint
58
Conference proceedings
56
Amtsdruckschrift
55
Government document
55
research-article
54
Dissertation u.a. Prüfungsschriften
42
Ratgeber
32
Guidebook
30
Glossar enthalten
27
Glossary included
27
Collection of articles written by one author
21
Fallstudiensammlung
21
Sammlung
21
Interview
20
Handbook
19
Handbuch
19
Bibliografie
18
Advisory report
14
Gutachten
14
Mehrbändiges Werk
14
more ...
less ...
Language
All
English
5,055
German
749
Undetermined
145
French
38
Italian
17
Spanish
8
Polish
2
Swedish
2
Dutch
1
Norwegian
1
Portuguese
1
Romanian
1
more ...
less ...
Author
All
Kotler, Philip
19
Kugler, Peter
19
Raffelhüschen, Bernd
18
Zweifel, Peter
18
Hagist, Christian
15
Moog, Stefan
12
Kirchgässner, Gebhard
11
Pearce, John A.
11
Rugman, Alan M.
10
Bloom, Nicholas
9
Bordo, Michael D.
9
Cadot, Olivier
9
Dickens, William T.
9
Groshen, Erica L.
9
Hitt, Michael A.
9
Holden, Steinar
9
Robinson, Richard B.
9
Sadun, Raffaella
9
Henry, Craig
8
Porter, Michael E.
8
Siklos, Pierre L.
8
Calantone, Roger J.
7
Davis, Steven J.
7
Götte, Lorenz
7
Hansen, Stephen
7
Hartley, Robert F.
7
Ireland, R. Duane
7
Menkhoff, Lukas
7
Smith, Alan D.
7
Taska, Bledi
7
Weder, Beatrice
7
Wolter, Stefan C.
7
Wolters, Jürgen
7
Blankart, Charles B.
6
Börsch-Supan, Axel
6
Cattaneo, Maria Alejandra
6
De Melo, Jaime
6
Feld, Lars P.
6
Goette, Lorenz
6
Hartwig, Jochen
6
more ...
less ...
Institution
All
American Marketing Association
17
OECD
13
IGI Global
12
International Labour Organization (ILO), United Nations
10
World Trade Organization
10
National Bureau of Economic Research
8
NetLibrary, Inc
7
American Management Association
6
USA / General Accounting Office
5
European Conference of Ministers of Transport
4
Northern Ireland Assembly
4
Bertelsmann Stiftung
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Schulthess Juristische Medien
3
Springer Fachmedien Wiesbaden
3
USA / Department of Agriculture
3
Universität Mannheim
3
Universität Zürich / Institut für Schweizerisches Bankwesen
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Advertising Federation of America / Bureau of Research and Education
2
Chartered Institute of Marketing
2
ESRC Centre for Business Research
2
Ecademy CH
2
Eurohandelsinstitut
2
FAO
2
Forschungsinstitut zur Zukunft der Arbeit
2
Fraser Institute
2
INSEAD
2
International Trade Centre
2
Internationale Vereinigung für Steuerrecht
2
J. L. Kellogg Graduate School of Management
2
Kanada / Statistics Canada
2
Lyndon B. Johnson School of Public Affairs
2
Macquarie University / Department of Economics
2
Mohr Siebeck GmbH & Co. KG
2
New Zealand Business Round Table
2
New Zealand Planning Council
2
Nomos Verlagsgesellschaft
2
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
51
Strategic management journal
40
Harvard business review : HBR
39
Strategy & leadership : a publication of Strategic Leadership Forum
28
Business horizons
27
SpringerLink / Bücher
27
Academy of Management journal : AMJ
25
Journal of business research : JBR
25
Harvard-Business-Manager : das Wissen der Besten
23
Journal of business ethics : JOBE
22
Discussion paper / Centre for Economic Policy Research
21
European Journal of Marketing
21
Journal of business strategy
21
Journal of communication management : an international journal
21
Journal of marketing management : MM
19
Long range planning : LRP ; international journal of strategic management
19
California management review
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Europäische Hochschulschriften / 5
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
American journal of agricultural economics
14
Bank- und finanzwirtschaftliche Forschungen
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
Technological forecasting & social change : an international journal
14
Working paper
14
Journal of strategy and management
13
Political marketing in the United States
13
The handbook of crisis communication
13
Faculty & research / Insead : working paper series
12
MIT sloan management review
12
Discussion paper series / IZA
11
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
11
Journal of marketing
11
Journal of marketing education : JME
11
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
11
Swiss journal of economics and statistics
11
The journal of consumer marketing
11
ILO Working Papers
10
International Journal of Bank Marketing
10
Journal of international consumer marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
5,564
USB Cologne (EcoSocSci)
214
Other ZBW resources
86
EconStor
64
RePEc
48
BASE
3
ArchiDok
1
OLC EcoSci
1
more ...
less ...
Showing
1
-
10
of
5,981
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Saved in:
2
Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao
;
Zhou, Ling
;
Mou, Yupeng
;
Zhao, Jing
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
Saved in:
3
Promotion campaigns in Canada, Germany, New Zealand & USA
Fischer, Wolfgang Chr.
;
Intsch, Andrea
;
Knight, John
; …
- In:
Country of origin : a law and economics approach to the …
,
(pp. 31-52)
.
2007
Persistent link: https://www.econbiz.de/10003503675
Saved in:
4
Using region to market wine to international consumers
Sutanonpaiboon, Janejira
;
Atkin, Thomas
- In:
Journal of food products marketing
18
(
2012
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009509755
Saved in:
5
"Swiss-made" : stereotypes and their effects on consumers' perceptions
Sollberger, Pierre A.
;
Pfeiffer, Baptiste G.
-
2004
Persistent link: https://www.econbiz.de/10002253170
Saved in:
6
Mercati e prodotti alimentari all'estero : opportunità per il sistema Italia ; scenario sintetico, prospettive e tendenze nei principali mercati di sbocco
Alemanno, Giovanni
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10001812141
Saved in:
7
Die Rechtsdurchsetzung von Swissness durch das IGE und die Verbände im In- und Ausland : mit Fokus auf die EU, Deutschland, die USA und China
Stärkle, David
-
2018
-
[1. Auflage]
Persistent link: https://www.econbiz.de/10011968797
Saved in:
8
Country image management : Brand Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
9
Empirical validation of the country-of-cultural origin model : does cultural experience affect purchase intention?
Yoon, Sungjoon
;
Lee, Heejung
- In:
Journal of international consumer marketing
31
(
2019
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10012200692
Saved in:
10
Public affairs in the United States and Europe : report on a public affairs conference, Lausanne-Ouchy,
Switzerland
, 16.-17.3.1971. The Conference Board inc.
1972
Persistent link: https://www.econbiz.de/10000424648
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->