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How to design international loyalty programs
Kuester, Sabine; Heß, Silke; Stier, Martin - 2009
Persistent link: https://www.econbiz.de/10003932833
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Exploring country-of-origin perceptions and ethnocentrism : the case of U.S. dairy marketing in China
Xu, Xiaohan; Comello, Maria Leonora Nori G.; Lee, Suman; … - In: Journal of food products marketing : innovations in … 26 (2020) 2, pp. 79-102
Persistent link: https://www.econbiz.de/10012243989
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U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
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Exploring cross-cultural value structures with smartphones
Shin, Dong-Hee; Choo, Hyungseung - In: Journal of global information management : an official … 20 (2012) 2, pp. 67-93
Persistent link: https://www.econbiz.de/10009551312
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"If you've seen one, you've seen them all!" are young millennials the same worldwide?
Schewe, Charles D.; Debevec, Kathleen; Madden, Thomas Justin - In: Journal of international consumer marketing 25 (2013) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10009737359
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Marketing the hearth : ornamental embroidery and the building of the multinational Singer Sewing Machine Company
Cruz-Fernández, Paul A. de la - In: Enterprise & society : the international journal of … 15 (2014) 3, pp. 442-471
Persistent link: https://www.econbiz.de/10010416193
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Local or global image? The role of consumers' local-global identity in code-switched ad effectiveness among monolinguals
Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 4, pp. 482-497
Persistent link: https://www.econbiz.de/10011633866
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred (ed.) - 2005 - 1. Aufl.
Entwicklung und Grundlagen des internationalen Direktmarketing Nationales versus internationales Direktmarketing Prozesse und Rahmenbedingungen des internationalen Direktmarketing Internationale Direktmarketingstrategien von Unternehmen Erfolgsfaktoren des internationalen Direktmarketing Neue...
Persistent link: https://www.econbiz.de/10002493684
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Internationales Direktmarketing : Grundlagen, Best Practice, Marketingfakten
Krafft, Manfred - 2005
Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick -- 1. Kapitel -- 1 Lokale Punktlandung durch globale Planung Integrierte Direktmarketing-Kampagne der DHL Global Mail für 14 Länder -- 2 Ausgetretene Wege mit Erfolg verlassen Inteligo erschließt neue Adresspotenziale in...
Persistent link: https://www.econbiz.de/10014018991