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USA
Online-Marketing
12,891
Internet marketing
12,669
Social Web
5,876
Social web
5,868
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5,032
Consumer behaviour
5,023
Glücksspiel
4,356
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4,323
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2,317
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1,964
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16
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9
Kochman, Ladd Michael
9
Paul, Rodney J.
9
Matheson, Victor A.
8
Vogel, Harold L.
8
Grote, Kent R.
7
Jackson, John D.
7
Nichols, Mark W.
7
Tucker, Catherine
7
Dare, William H.
6
Gramm, Marshall
6
Humphreys, Brad R.
6
Isen, Adam
6
Suh, Eunju
6
Choi, Yung Kyun
5
Clotfelter, Charles T.
5
Cook, Philip J.
5
Gandar, John M.
5
Goldfarb, Avi
5
Goodwin, Randall
5
Kretschmer, Tobias
5
Lucas, Anthony F.
5
Mikesell, John L.
5
Owens, Douglas H.
5
Bachmann, Ruediger
4
Bernhard, Bo J.
4
Borghesi, Richard
4
Claussen, Jörg
4
Coughlin, Cletus Charles
4
Dwyer, Brendan
4
Ehrlich, Gabriel
4
Gandhi, Amit
4
Goldsmith, Ronald E.
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Guryan, Jonathan
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4
Lee, Seoki
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Marketing-Centrum <Münster (Westf)>
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Stanford Institute for Economic Policy Research
1
USA / Congress / Senate / Committee on Banking, Housing and Urban Affairs
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USA / Subcommittee on Domestic Marketing, Consumer Relations, and Nutrition
1
University of Waikato
1
VNR Verlag für die Deutsche Wirtschaft AG
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of advertising research
28
Working paper / National Bureau of Economic Research, Inc.
23
Applied economics
17
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of business research : JBR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
International journal of electronic marketing and retailing : IJEMR
12
International journal of hospitality management
12
Health marketing quarterly
10
Journal of advertising : official publication of the American Academy of Advertising
10
National tax journal
10
Journal of sports economics
9
NBER working paper series
9
Atlantic economic journal : AEJ
8
Journal of travel and tourism marketing
8
Public finance review : PFR
8
The American journal of economics and sociology
8
Contemporary economic policy : a journal of Western Economic Association International
7
Economics letters
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
The American economic review
7
International journal of contemporary hospitality management
6
Journal of business and economic perspectives
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
MIT sloan management review
6
New York economic review : journal of the New York State Economics Association
6
The journal of finance : the journal of the American Finance Association
6
The journal of gambling business and economics
6
Transforming gaming and computer simulation technologies across industries
6
Working paper
6
Business horizons
5
CESifo working papers
5
Cases on strategic social media utilization in the nonprofit sector
5
European journal of operational research : EJOR
5
Handbook of sports and lottery markets
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
International journal of sport finance
5
Internet advertising : theory and research
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ECONIS (ZBW)
1,148
USB Cologne (EcoSocSci)
9
EconStor
6
OLC EcoSci
1
RePEc
1
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1
Internet gaming regulation : valuation concerns for the industry
Johnson, Mark S.
;
Singh, A. J.
;
Zhou, Yifan
- In:
The journal of hospitality financial management : …
23
(
2015
)
1
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011308047
Saved in:
2
Sportsbooks and politicians : place your bet! ; teaching note
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 306-308
Persistent link: https://www.econbiz.de/10008859045
Saved in:
3
Sportsbooks and politicians : place your bet!
Raventós, Pedro
;
Zolezzi, Sandro
- In:
Journal of business research : JBR
64
(
2011
)
3
,
pp. 299-305
Persistent link: https://www.econbiz.de/10008859046
Saved in:
4
Framing the game : assessing the impact of cultural representations on consumer perceptions of legitimacy
Humphreys, Ashlee
;
LaTour, Kathryn A.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 773-795
Persistent link: https://www.econbiz.de/10010226708
Saved in:
5
Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
Saved in:
6
How character presence in advergames affects brand attitude and game performance : a cross-cultural comparison
Choi, Yung Kyun
;
Yoon, Sukki
;
Taylor, Charles Raymond
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 357-365
Persistent link: https://www.econbiz.de/10011508871
Saved in:
7
Towards better understanding of children's relationships with online games and advergames
Ben Yahia, Ali
;
Ben Saad, Sihem
;
Abida, Fatma Choura
- In:
Utilizing gamification in servicescapes for improved …
,
(pp. 175-193)
.
2020
Persistent link: https://www.econbiz.de/10012231265
Saved in:
8
Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi
;
Lee, Mira
- In:
Advertising, promotion, and new media
,
(pp. 320-347)
.
2015
Persistent link: https://www.econbiz.de/10011708759
Saved in:
9
Online game characters' influence on brand trust : self-disclosure, group membership, and product type
Choi, Yung Kyun
;
Yoon, Sukki
;
Lacey, Heather P.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 996-1003
Persistent link: https://www.econbiz.de/10009755379
Saved in:
10
The evolution of direct, data and digital marketing
Webber, Richard
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009781282
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